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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Drop Shipping--The Easy Way to Profit From Wholesale

    One of the easiest ways to make a profit through wholesale is to align yourself with a drop ship wholesaler. I have been doing business with a company for the past nine months. I am very satisfied with the results. The main points of satisfaction are that they have quality products, and usually ship by the next day of the order being placed. They ship by Fedex, and the shipping rates are reasonable. The first thing you do is set up an online store. This store is purchased through them, and it is pre-stocked with their products. This is not a monthly fee. The first step is to pick a name from what they have available, or use your own store name, that you register as a domain. The support does not stop there. The administration area gives good information, and many "how-to's" on how to set up the store. Some of the points that I like are: 1. When a package is sent the name of your store, like One Stop Gifts Shop   
  • Carabiner Keychains: Big Hit Promotional Items!

    "Load bearing" carabiners are commonly used in both the sailing and rock climbing industries. These "real" carabiners are made from aluminum rod or forged steel shaped around a spring loaded gate. Traditionally made in both D and oval shapes, today carabiners can be found in a variety of sizes and basic shapes. Their functionality stems from the gate mechanism which opens with pressure and springs closed when released allowing carabiners to hold and be attached to various objects. This article is concerned not with the load bearing variety of carabiners, but with the much smaller "replica" or "promotional" carabiners used primarily as keychains. Promotional carabiners are about 1/3 the size of "real" carabiners and are no load bearing and not for climbing. They function in a similar way to their load bearing cousins. By way of the spring loaded gate they can be easily clipped to most straps and loops creating a very convenient way to carry k   
  • Promotional Umbrellas Help To Increase Sales

    Corporates always look for various interesting ways to promote their businesses and products. Company promotion isn't an easy task and involves a lot of planning, research, and thought process. For making any promotional campaign successful, there has to be a mix and match of marketing strategies and proven ways. Advertising can be of various types and new, innovative ways to spread your name around is being deducted by professionals' everyday. An age old method, which is very much in use even today, is gifting promotional items to customers, free of cost. Whether it is a trade show, or a product launch program, or a free gift with a special pack of your product, an expectation to receive free gifts is often there within your customers, clients, or other interest groups. You can select from a wide range of promotional items to gift, depending upon the message you want to convey and your budget. If you are planning to give something special or classy to your customers, so   
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger