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Knowledge Base Articles

  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Using Promotional Gifts For the Holidays

    It seems like there is always a holiday either coming or having just left and preparing for the holidays seems to be always on your mind. It's never too late, or too early, to think about promotional gifts to give to your clients and staff for the holidays. It is always a polite gesture to have promotional gifts to give to your staff and clients during the holiday seasons and there are many promotional gifts to choose from online stores. The type of promotional gift you choose will depend on the type of clientele you have and the staff you have, the type of holiday that is upcoming, as well as the business that you run to help you determine what promotional gifts you want to purchase. It's always also a good idea to have more than one type of promotional gift to give away, because sometimes what will do for one client or staff member just doesn't fit another. On the low end of the promotional gifts scale are promotional pens, mugs, key chains and others. These promotiona   
  • Promotional Mugs - Business Relationship Gifts

    Distributing promotional items are a great way of impressing and showing your gratitude to your customers. You can gift a variety of promotional products which are available in the marketplace in order to project a good image of your company among the masses. In short, these promotional gifts can not only be an excellent way of advertising and promoting your brands but are also important in building relationships with the clients. The promotional mugs have proved to be one of the leading promotional products over the years. Its impressive appeal among the audience coupled with its reasonable prices is considered to be the reasons behind the immense popularity of these promotional printed mugs as corporate gifts. These promotional mugs are available in wide range of design and colours. You can select the promotional mug of your choice by visiting online suppliers. While selecting these promotional mugs you must ensure that the mug you are selecting should be in sync with the pr   
  • Popular Promotional Products - Logo Water Bottles

    Logo water bottles are among the most popular promotional products available. They have been a best-seller in the advertising specialty industry for years - but what is it that makes them so appealing to companies and recipients alike? In a nutshell, the reason so many companies choose to imprint their logo on water bottles is because these items are functional and inexpensive. The secret to a successful promo is to pick something that people can use every day, this way your logo or message gets plenty of exposure. If you can find a product that affords this at a low price (a dollar or less per item), that's a pretty cost-effective marketing tool! Considering how much people pay per-impression with TV or print ads, custom water bottles certainly deliver a nice return on investment. One of the reasons that logo water bottles have been so popular as of late is because of the eco-friendly models that are being introduced. Most of these    
  • Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

    In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone. The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today's marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power. Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective to