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Knowledge Base Articles

  • Why Many Businesses Prefer Promotional Products to Advertise Their Brands

    Promotional products can be great tools for creating name recognition and good will of your brands among your customers and prospects. If a particular promotional product is a giveaway at an exhibition or conference, as a hand out to children on their educational visits or an in-store freebie, it is a great approach to use these promotional items to advertise your company name at lower costs. Giving out something for nothing is an excellent way for your business to get your target audience's attention and this is what many businesses are doing these days to boost their sales. Many items fall into the broad category of promotional products. These items might include bottle openers, letter openers, laser pointers, notepads, memo holders, photo frames, alarm clocks, mirrors, cufflinks, make up kits, manicure sets, jewellery boxes, business bags, travel bags, clocks, flasks,gift sets, briefcases, wine sets, puzzles, mobile phone holders, credit car   
  • Wholesale Mugs As Effective Promotional Tool

    The concept of promotion is nothing new and companies have been making use of different items for the promotion of their products and services for a long time now. Why do you think big beer companies and tire companies distribute calendars to their customers? They do not do this out of any charity; they have advertisement of their name and logo behind this motive. There are many instances when promotional items become renowned among the customers so much that they await its arrival patiently. One such example is the calendar made by Pirelli. They make tires but cleverly distribute their calendars with glamorous models and these calendars are now probably known more than the company itself. There are countless gift items that a company can use to promote its products but in recent years coffee mugs with the names and logos of companies printed over them have become very popular. These mugs are chosen primarily because they are used by the customers regul   
  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something   
  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal