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Knowledge Base Articles

  • Personalized Water Bottles - 4 Tips for Creating a Successful Marketing Campaign

    Personalized water bottles make for an inexpensive and simple way to promote your business. Inexpensive because the people who receive them hold on to them for a long time, use them often. Simple because you put your logo and your message on them, give them to people, people read your message. Personalized water bottles are not as popular as some other promotional products, say personalized coffee mugs. On the other hand, they're more suitable for some occasion than those other, more popular items. For instance, if your prospects are gym goers, you might find personalized water bottles a better fit. If you and a gym facility decide to join marketing forces, then there's no doubt that they are a better fit than personalized coffee mugs, for instance. Here are 4 tips on how to use personalized water bottles successfully. (Matching event and personalized product is, by itself, insufficient.) 1. Bottles are promotional tools. That   
  • Mineral Water Bottles - Excellent Promotional Tools

    Mineral water bottles are an excellent promotional tool that can be acquired for a reasonably low price. Whether you attend outdoor events or conventions, water is important to keep guests safe from dehydration. By providing free or low cost water bottles, you can attract more attention to your booth than you otherwise would be able to. However, there are a few things that you will want to keep in mind if you are interested in using this as a promotional tool. First, water quality is as important as the quality of the bottles. Mineral water is highly desired because it is viewed as a healthier alternative to tap water. However, if your mineral water comes in a bottle that contains Bisphenol-A, all of your efforts will have been in vain. There are several different ways that you can take advantage of mineral water bottles for promotion. The first way is to offer the bottles and water for free at events. This style of sponsorship for an event is    
  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • Wholesale Pens - Marking Its Way Up the Promotional Ladder

    One of the first things we must consider when choosing the right promotional product is its functionality. This is because people tend to use those things more often, which also reminds them more about the brand that you are trying to promote. And with this as a basic guideline in advertising, Wholesale Pens have always been an option for your giveaway. They come in different colours, designs, and materials that can suit any target market you have in mind. Types of Wholesale Pens Used for Promotional Purposes Roller ball pens. This is the most common type of pen most popular brands have. It offers precision in ink distribution, which makes it ideal for writing. These pens are usually given out to executives. Multi-function pens. This is the multi-coloured pen that is normally a four-in-one pen. This can be given out to students and office employees. Rubber gripped pen. Any kind of pen can have this feat   
  • Why Water Bottles Are Effective Promotional Products For Summer

    With spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)