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Knowledge Base Articles

  • Promoting Your Winter Resort Or Hotel: Wholesale Hats, Scarves And Mittens

    Winter resorts and hotels located near winter sports hot spots need to constantly promote themselves because they're usually in direct competition with other resorts and hotels. If your resort is a popular destination for winter sports enthusiasts, you'll need to stand out from the crowd to capture the lion's share of the market. You may already have special discounts for ski lifts, discount coupons, and other standard marketing tools, but so does every other resort. Offering free gifts such as wholesale hats to each of your guests is a great way to stand out from the crowd. Wholesale Hats, Gloves and Mittens As Gifts Giving a gift to your guests is only as successful as the quality of the gift you choose. Typical marketing standbys like imprinted pens or plastic water bottles won't make an impression, but wholesale caps can capture your guests' attention in style. Almost everyone can remember losing a hat or gloves when they've gone s   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

    In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone. The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today's marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power. Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective to   
  • Why Custom Water Bottles Are An Excellent Way To Promote Your Brand

    Customized water bottles featuring your logo or branding are an excellent idea for a promotional giveaway item that will fit in well with almost any event or situation that you can think of. These days pretty much everyone uses a reusable water bottle, not just for going to the gym but also to carry water with them on a day to day basis wherever they are going. A growing number of people take water to work, when out walking and even when running errands. When you put your brand on their water bottle you are guaranteeing some extra exposure for your company. Let's take a look at some of the main reasons why custom water bottles are a great tool in your marketing arsenal. Increasing Your Brand's Visibility As touched on above, handing out some customized H2O bottles can help to increase your visibility simply by getting your name and/or logo in front of as many people as possible. Even if we consider only the person who ends up receiving   
  • Promotional Clothing - An Affordable Strategy to Promote Your Company

    If you want a great return on your investment, you should put your money in promotional clothing items. This kind of marketing campaign is very popular to a lot of big or small businesses compared to other types of promotions. Printed clothing products like jackets, caps, sweatshirts, polo shirts or t-shirts are the common ones. These are accepted everywhere and they are perceived as premium items worldwide. In addition, they are simple to produce, yet cost-effective by nature. So when you are looking for corporate giveaways or gifts to your customers, you should consider different clothing items with your company logo or name printed on them. Don't think that these are highly expensive. In fact, you can even choose from a wide price range that will suit your budget. Convenient and Effective And if you compare this campaign to a typical broadcast or print advertisement, you would notice that it brings out more warmth    

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