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Knowledge Base Articles

  • Top 3 Reasons Promotional Water Bottle Labels Are A Powerful Marketing Tool

    The average person gets bombarded with thousands of marketing messages every day- we wanted to take the time to help beleaguered marketing professionals better understand why promotional water bottle labels can help them maintain the holy grail of marketing- top of mind awareness. So, what's important to break through all the noise? First, you have to provide good service or an excellent product. Without that, a business has to rely upon one time users which isn't a sustainable business model for long. Next, you have to get in front of your target market. With all the technology and noise out there, that's the hard part. Here are our ideas of why promotional bottled water works for marketing these days: #1 Promotional Water Bottle Labels Meet A Specific Need Water. Food. Shelter. These are the basic human needs. Without those, you die. In fact, we can only go a few days without water, so when you hand your prospects or custome   
  • The Best Marketing Tool For Thirsty People - Promotional Water Bottles

    The in-thing in marketing today is the use of promotional products. Market research has proved that the most effective marketing strategy which will undoubtedly increase revenue is the distribution of promotional products. Consumer companies are now opting to imprint their logo and trade-mark on practically any item which is commonly used by consumers - joining the bandwagon is Promotional Water Bottles. Selecting an item of this type can be considered as a wise move, since it is a product that is used practically by every person. Your brand awareness and promotion will be successful due to this simple reason. Other reasons are - it is a very cost-effective mode for advertising. Printing your company details on this product will be very economical and these water bottles are taken by people just about anywhere. They are taken on trips, for walks, to the park and many more places, and they are a very essential item for bikers, joggers, walkers o   
  • Finding a Marketing Strategy - Promoting Your Business With Promotional Items

    What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price. When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following: Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when sear   
  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    
  • 10 Great Reasons to Do Business in Shenzhen, China

    Shenzhen is one of China's fastest developing cities and offers a host of opportunities to new businesses and investors seeking avenues into China. Here's a quick list of 10 great reasons to do your business in the Pearl River Delta. Proximity to Hong Kong - Hong Kong is only 20 minutes away by train, bus, car and only a little further by ferry. This makes it easy to attract international visitors to your new premises. Special Economic Zone Status - Shenzhen's status as a Special Economic Zone offers your business favourable rates of tax, as well as easy business formation at a sensible cost. Climate - Shenzhen is temperate for most of the year with an extremely mild winter, which makes attracting employees easier. Cultural Melting Pot - The city attracts people from all over China as well as having a strong expatriate community, making it simple to find people with the right accent and the right