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Knowledge Base Articles

  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Promote Health With Promotional Products For Health Care Professionals

    Promotional products do more than increase sales and bulk up your patient list. Well-chosen promotional products can help reinforce important health messages and drive home the importance of nearly any health care issue. Many health care professionals are most familiar with promotional products from the receiving end - the pharmaceutical and medical equipment industries are among the biggest consumers of promotional products - but there are many ways that you can use promotional products in your practice. Promotional products make a wonderful addition to any public service campaign. In many cases, raising awareness is the first step toward providing medical care or a cure. There's a wide variety of different types and classes of promotional products to choose from. Some suggestions might include squeezable stress toys as part of an awareness campaign about the harmful effects of stress or t-shirts printed with a health awareness slogan. Your office might give printed pe   
  • Facts You Should Know Before You Use an Eco Friendly Water Bottle Or Any Water Bottle

    We all know that the newest craze is bottled water. There are two important facts that you should know and I would like to give them to you today. First, the bottles that are used are harmful to the environment. Over 60 million plastic bottles are produced, transported and disposed of every day in the U.S.A. It has gotten so bad that some cities are now declaring a ban on bottled water for city use. Some are even adding a tax to help discourage its use by customers. Second, there have been studies that show that the water in bottles is virtually the same as what everyone gets in their taps at home. There is a perception that bottled is better that has been pitched by marketers using words like underground aquifer and pristine mountain springs. If you do even more research on quality of water, you will find that there are many toxic chemicals and organisms that are found in water supplies across the country. I know that when I    
  • Water Bottle Filter - A Better Choice For The Environment

    Drinking bottled water has become a massive trend around the world. Sales of bottled water are surging, and many large companies have gotten in on the trade. Consumers are obviously concerned about their health, and many distrust tap water. The tap water vs. bottled water debate rages in many corners, usually comparing safety standards and chemical testing. But one of the biggest drawbacks to drinking bottled water is the waste that all those plastic bottles create. Even though there are recycling programs in many parts of the world, most of that plastic is ending up in landfill. Plastic does not decompose easily, so once in a landfill it stays there for a very long time. Recycling plastic is also not a panacea; recycling uses a huge amount of energy, which ends up putting a lot of extra greenhouse gases into the atmosphere. There is, however, an alternative that not only provides clean, purified water exceeding the standard of tap wat