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Knowledge Base Articles

  • How to Buy Goods From China

    China is well on its way toward becoming the second-largest economy in the world after the United States. It is this remarkable economic growth that has been as a result of a robust manufacturing industry that has propelled this country to these heights. Goods from the Peoples Republic of China are very cheap and are in high demand. Any business person looking to make some tidy profits should be looking at the Far East as a source of goods like clothing, jewelry and household appliances. Instructions         1 Make a decision on the kind of goods you want to import from China. You can base this decision on anything that you enjoy dealing with and would give you some good returns if you are buying goods to resell. It is also good to factor in other people's preferences. Trendy items will do extremely well for you if you are into frequent order changes. Items that tend to address a need as opposed to those that address a want a   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr   
  • Custom Sports Bottle Promotions Help Save the Environment and Protect the Health of Your Students

    The custom sports bottle or personalized sports bottle makes an excellent addition to any school orientation package. They are a vibrant, high impact promotional item that provides a large imprint surface for your logo and message. They make a great carrying case for other orientation package materials. Calendars, necessary forms, pens, maps, USB drives, t-shirts and additional information can be stuffed inside a personalized sports bottle. They are environmentally friendly and encourage a healthy active lifestyle. With the dangers of bottled water to both personal health and the environment, the personalized sports bottle has become an even more important component to any orientation package. Custom sports bottles discourage the harmful practice of buying plastic water bottles which contain BPA (or Bisphenol A) and the DEHP (Bis 2-ethylhexyl phthalate). The FDA has recently linked BPA and DEHP to miscarriage, birth defects including genital    
  • 10 Great Reasons to Do Business in Shenzhen, China

    Shenzhen is one of China's fastest developing cities and offers a host of opportunities to new businesses and investors seeking avenues into China. Here's a quick list of 10 great reasons to do your business in the Pearl River Delta. Proximity to Hong Kong - Hong Kong is only 20 minutes away by train, bus, car and only a little further by ferry. This makes it easy to attract international visitors to your new premises. Special Economic Zone Status - Shenzhen's status as a Special Economic Zone offers your business favourable rates of tax, as well as easy business formation at a sensible cost. Climate - Shenzhen is temperate for most of the year with an extremely mild winter, which makes attracting employees easier. Cultural Melting Pot - The city attracts people from all over China as well as having a strong expatriate community, making it simple to find people with the right accent and the right