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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • What Do You Think? Are Plastic Water Bottles Eco Friendly?

    Have you ever thought about how many plastic bottles get thrown away each week? Well I certainly hadn't thought of it before. At least not until I found out that a lot of the bottled water out there isn't anything but tap water in a bottle. That got me started investigating bottled water. I found out that there are more than 60 million plastic bottles of water produced, transported and disposed of every day. And that's just here in the United States. Think about that for a second. 60 million a day means that there are 21 billion 900 million plastic bottles disposed of each year here in the US. When you consider the whole world it's astounding. So just from that information alone. Are plastic water bottles eco friendly? Not only did I find out, much to my surprise, how many get thrown away daily. I thought about the fact that plastic bottles are a petroleum product so I wanted to know just how much it takes to make that many bo   
  • How to - Importing Products From China For Resale

    Looking to find low cost inventory to sell online is at times challenging. Use caution when trying to import from other countries. There can be many obstacles you have to go thru to actually get the product at a sellable price. Here are some tips to import from China. Things You'll Need     Computer     Internet Connection Instructions         1 If you are importing from China almost all popular items are imitations. Especially if the cost is inexpensive. Even though the item may have the popular name attached to it - it is not authentic. If you want to import from China look for items that are not brand name.         2 Most manufacturers, and this is true in China as well as in the USA, will only sell the product in a certain quantity. So be sure to understand the company's purchasing policy.          
  • Drop Ship Wholesale Products Straight to Customers

    Have you ever thought about joining the ranks of people making money on eBay? Or have you always thought that you could do well running your own eCommerce website? These are two business options within the reach of many would-be online sellers. Unfortunately, there are some obstacles which can get in their way and impede their success. Fortunately, there is an option that lets you get around them. The ability to drop ship wholesale products is the key to professionally maintaining an online retail presence and finding long term success. But let's step back and take a look at drop shipping in general as an option for online sellers. Drop shipping separates itself from more traditional supply chain management in a number of ways. When you drop ship wholesale products to your customers you will be starting a business that, with careful maintenance, can help you succeed online. As the seller, all you need to do to drop ship wholes   
  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    

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