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Knowledge Base Articles

  • Custom Sports Bottles Are an Integral Part of Every School Or Business Orientation Package

    When putting together an orientation package for a school, university, or business; there are many promotional items to consider. However, perhaps the most integral and often overlooked item is the simple custom sports bottle. There are many positive promotional elements to a custom sports bottle such as a large print area to display a logo, emblem or organization message. The overwhelming need and utility of the product itself-everyone needs to drink and transport liquids. It is a cost effective way to provide a high impact, vibrant, health conscious message. It is reusable and discourages the purchasing of environmentally damaging single-use bottled water. And the fact that it is one of the most highly used promotional products of all college recruitment materials, trade show giveaways, and orientation packages. But perhaps the most important and overlooked aspects of custom sports bottles is that they are most often used publicly for positiv   
  • Competition and Guile in the Chinese Wholesale Market

    In order to get to grips with the wholesale market in China, you need to posses guile and a competitive spirit. In this article you might see some of the tricks that have worked for people who are in that part of the world. The general feedback is based on the knowledge about the market reactions and restrictions. Take bold strategies in the Chinese wholesale market You should not accept the simple solutions that never seem to bring out the best in you. Instead you should go for the bold solutions that are prepared to change the perspective on the product. If you are really committed to improving your sales then this will not be a major problem: Gobble up the weak competition: As you trawl through the Chinese wholesale market, you main aim should be to pick off the weak players and concentrate on the ones that are going to help you achieve success. There is nothing to stop you from implementing a hostile takeover if that is   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Folders - One of the Best Promotional Gift Items

    It has been found that promotional gifts are very effective in enhancing the brand visibility of a particular company. But the choice of the promotional product matters a lot in making the campaign a success. The most important thing that you should take care while deciding for a promotional gift is the use of the product. You should always choose something which can be used several times a day so that it reminds of your company or product several times a day. One of the smartest promotional gift choices is the promotional conference folder. There are various benefits of gifting such folders as promotional gifts some of which include: The biggest benefit of gifting a conference folder or a personalized folder is that the product is useful for most people. This means that most of the people you gift the product will use it which automatically enhances the brand visibility of the company. Secondly the product is easily available and you    
  • How to Import from China

    China's factories seem to be humming 24 hours a day. Almost anything that you can imagine is made in this country. Because of lower wages and overall costs, prices for wholesale imports from China are almost unbeatable. It's logical to import products that fit your market strategy from China. With some patience and due diligence, you can locate reliable suppliers in China. Instructions         1 Choose one or two narrow product categories to import, initially. If you sell toys, perhaps you can add action figures from China to your product line. If your categories are too broad, you will spend a lot of time finding wholesale distributors and getting price quotes.         2 Find and record the International Trade Codes (ITC) for the products that you want to import at TradeInfo. This information makes it easier to get quotations from different companies, because the codes are used wo   

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