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Knowledge Base Articles

  • Finding a Marketing Strategy - Promoting Your Business With Promotional Items

    What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price. When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following: Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when sear   
  • Shenzhen, China

    Visits China's fastest growing newest metropolises - Shenzhen, China. The city is very well known as the city of sunshine and modernity and a beautiful garden city in South China. I'm sure that by the time you set foot in this beautiful city, you will see how it kept pace with its economic and social development. What's more is that the people living in this city are in harmony with nature. Shenzhen has fast becoming internationalized as China's first special extraordinary economic zone. Unlike other large cities, Shenzhen is a strange place because its history is largely not present tangibly or in a genuine way - yet it is represented by an imitation of world-famous sights such as the Taj Mahal, Eifel Tower and the Great Wall. Despite the absence of these sites, Shenzhen has deep cultural roots dating back over 5,000 years ago but was only founded 27 years ago. In fact, archaeological research has proof that aborigines started occupyi   
  • Raising Awareness With Promotional Products

    What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too. What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need. Promotional products can help your busi   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Wholesale Business Gifts - How to Get the Best Deal

    Whether it is a small business or a large company, promotional advertising is the star of the show. Many large firms are employing the art of advertising by giving away their own brand. Indeed, using promotional products is very effective in selling your brand. Everybody loves receiving gifts, tokens, and other Wholesale Business Gifts for free, especially if they are rendered useful to the receiver. Practicality is the name of the game. Choosing your promotional business gifts should be on a utilitarian basis. Moreover, there are three reasons why companies make use of corporate gift giving. First, they serve as thank-you gifts for your clients and employees. Second, it makes you look generous and that you will gain more loyalty. Third, they will advertise your products for many years even if you are just sitting in your desk. Set Up the Plan Choosing the right products is a little bit complicated. You have to consider a lot    

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