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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Products That Will Make You Smile

    Promotional products are rapidly growing in popularity, and many businesses have done away with business card in order to better promote their business with these products. There are so many promotional products available, each business is sure to find the perfect products to suit their purpose. The following paragraphs will discuss some of the promotional products available, that are likely to bring a smile to your employees, as well as your customers. Writing pens have always been popular promotional products for businesses everywhere. Quality promotional pens can be very effective in helping to promote more business. In addition, if you put some careful thought into the type and style of the pens you choose, they are sure to bring smiles to the faces of your employees, as well as your customers. Consider bright, fun colors! This is sure to bring plenty of smiles! Also think about choosing pens to match the theme of your business. For example, if your business of the medical   
  • Different Applications for Custom Water Bottles

    In society today one thing that you can count on most days when you are out and about is people walking around with bottles of water. In the more health conscience world that we live in, people know that drinking plenty of water is essential for a happy, healthy life. Some people use bottles so much that they look to name brand makers of thermoses and the like for bottles to carry their water instead of using the basic disposable plastic bottles sold in stores. Applications for Custom Bottles People in general may not realize that there are many different applications for custom water bottles. Most people see custom H2O bottles as a means for companies to advertise by giving the items away free at tradeshows, conventions, and special events. Companies are able to spread their name around to people who may have never heard of them by offering them to anyone that walks by their booth and takes just a few seconds to grab one. Ano   
  • Free Dropshippers in China - Questions You Should Ask

    Because many times, you can obtain the best prices anywhere when you deal with a supplier who outsources directly from China. Bear in mind that "free" doesn't mean that the products themselves are free. It simply means that the dropshippers are not charging you an extra fee or monthly membership charge to access their products. Finding a free dropship supplier in China can definitely boost your sales and your profit! Here are three things you should check before deciding which dropshippers to use: 1. Are the products sent in plain packaging so that your buyer can't identify the exact source of the product? 2. Is there a monthly fee to use the dropshippers services? 3. Is there a minimum quantity of products you must commit to in order to get the best price? Here are some questions you should ask when you are considering a dropship supplier in China: What are the shipping methods and how long before your    
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau