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Knowledge Base Articles

  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • How to Find Chinese Distributors

    It is not easy for US exporters to find proper China distributors. The reason is, unlike China suppliers, China distributors do not promote their business in the US. Therefore they are mostly unknown to US companies. However, there are cost-effective ways to find many potential distributors in China to sell your products. Before you set up to physically go to China, you should conduct sufficient research and connection, so that your costly visit could be very productive. It is highly recommended to use government resources. Steps 1 Search online to get general idea of the market situation and distributors in China for products that are similar to yours. China distributors of course focus their attention on China market. So they normally do not have website or web listing information in English. Therefore you need to have an informed person who understand Chinese to help you.    
  • Promotional Umbrellas - A Practical Gift For Your Business Clients

    Promotional advertising has long been one of the most successful and natural ways for a business to market their products and services. You can find a number of businesses and organizations that will promote and advertise their brand using high-quality promotional umbrellas. Umbrellas are a great way to give a practical gift for your business clients. After all, in areas of the UK where there is a high amount of annual rainfall, promotional umbrellas are a welcome and appreciated gift for business customers who always need a quality umbrella on hand. There are so many choices, styles and sizes of promotional umbrellas to choose from, it can be tough for a company to choose which ones are right for them. However, through some market research and analysis of your company, your marketing team can find the right umbrella to help promote your business and push it to the next level of success. You can make an informed decision about which promotional umbrellas your business clients    
  • Promotional Items Customers Love: Wholesale Hats Top The List

    Coming up with new promotional items for trade shows and conventions can be a tedious, time consuming job. You may feel like you've run the gamut of new or interesting promotional items over the years, but the good news is that customers continue to prefer traditional items like wholesale hats. If you really want to give your customers something they'll use and appreciate, consider offering some of the following tried and true promotional gifts, including wholesale caps. Consider A Wholesale Hat In Your Company Colors If you have a strong brand image that's easily identified by colors, wholesale caps are an excellent promotional item. You can order knit caps striped in your company colors or invest in embroidered wholesale hats that have your company name and logo on them. In fact, hats often top the list of people who are asked which promotional items they like the most. The beauty of giving each visitor to your trade show    
  • Custom Printed Water Bottles and Why You Should Use Them

    Promotional ways differ from industry to industry. Where some businesses need to air advertisements on televisions, others choose a more subtle way like newsletters and flyers. These ways depend on many things including budget, target audience and nature of products, but, the bottom-line is that every business needs to promote its products, services and its brand. Custom promotional products are probably the only option used by almost every industry. Be it B2b or B2C, these items increase awareness and set brand identity in many ways. In the recent past, we have talked about many such options and today you will learn about the importance for custom printed bottles. Wide customer base Although there are plenty of different promotional giveaway items, custom printed water bottles serve a wider consumer base. Who can use a cool water bottle? Well, almost everyone. As opposed to other items, water bottles are more easily accepted