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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Top Promotional Products Under $1

    There are many promotional products out there that can be purchased without spending a fortune. For under a dollar, you can hand over useful and attention grabbing gifts to your guests or clients. This allows you to continue on with your gift giving traditions even if you're on a tight budget. And besides, it's the thought that counts. For events or special occasions, you need to keep your cause on someone's mind. The thought of having your company name, logo or slogan in front of a customer's eye everyday is dream come true for advertisers. On top of that, the beauty about today's promotional products is that almost anything can be personalized with a turnaround time faster than expected. So what exactly can have your logo imprinted on that will cost you less than a dollar per piece? Wholesale promotional ceramic coffee mugs might be the answer. Ceramic coffee mugs are traditional products that are inexpensive and generally attractive   
  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa   
  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • Why Online Is the Best Place for Choosing Promotional Items

    We all require promotional items to quench our promotional thirsts. They have a great deal of benefits to offer to the user. Promotional items might be the best business tool around but when it comes to procuring these promotional items one can gave a hard time. Looking for the promotional item that you want is not easy. The best way to procure these promotional items is to buy them online. Shopping online for promotional items is a smart idea and can offer you many advantages over shopping the conventional way. The first and foremost reason of choosing to buy promotional items online is that when you choose to buy online and you get to check out a wide variety of promotional items. Manufactures display the entire range of promotional items they have so that you get to select the right kind of products. This will definitely not be there if you choose to go for buying promotional items the conventional way. Apart from opening you to a wide variety of promotional items and