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Knowledge Base Articles

  • The Benefits of Promotional Stainless Steel Water Bottles

    In the course of a year, 38 billion water bottles are piled up in lifeless landfills across the world. To stay out of harms way, we need to stop burying our problems in our backyard. Instead, we must move forward with innovative ideas and eco-friendly alternatives to the growing problems associated with pollution and waste. With the adoption of promotional stainless steel water bottles in your life, the world is getting one step closer to its sustainable goal. While many of the benefits of custom stainless steel water bottles pertain to environmentally friendly living, there are other important perks to be explored. Switching to them leads to a healthy earth and a healthy you. Typical plastic water bottles and nalgene containers can contain traces of the synthetic chemical Bisphtnol (BPA) that interferes with your body's natural hormonal messaging system. New developments are discovered each day but none of them give the green light to plastic    
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Preparing and Attending Canton Fairs - Critical Tips to Bear in Mind

    The bilingual Canton Fairs held in Guangzhou separately in April and October open a great door for businessmen around the world to gather together and explore more opportunities. If you've never been to Canton Fair before and are planning to attend the Fair, here are some tips to make clear what you have to prepare before the Fair and in the Fair. Preparation for the Canton Fair 1. A valid China visa and letter of invitation from a company or any institution in China. Also, register and apply on the official website of Canton Fair: cantonfair.org.cn. 2. Book hotels, and check about the transportation to Pazhou complex. 3. Learn a few basic Chinese daily sentences such as "Ni hao"(Hello), "Xie xie"(Thank you), "Zaijian"(See you). 4. Check which phase of Canton Fair covers your product categories, and acquaint with the map of Pazhou Complex. 5. Check the booth numbers of the suppliers you wish to visit. The boot   
  • Broadcast Your Message With Self Promotional Products

    Who needs self promotional products? Anyone that is selling or promoting anything. What most self-promoters need is a way to keep their name and contact info in front of their prospects or "suspects"; in short they need a message that keeps on messaging. We all have received promotions in the mail, by visiting salesfolk or at trade shows. At most trade shows, some businesses even give out custom bags so attendees have a place to put all their promo stuff; a promo bag to hold all those promo handouts. Why do businesses bother with promotional materials? The simple reason is they work by spreading messages, themes and images and keeping those messages in front of those that have been targeted. Let's say you are a plumber that gives out magnetic business cards so folks can stick them on their refrigerators. Most plumbers have their business name and contact info on their trucks. A self promotional plumber may also have his magnetic business cards stuck on    
  • What Promotional Products Fit the Current Needs of Your Business?

    With such a wide variety of promotional products available to business owners and managers, it can sometimes appear difficult to determine which products may best fit your business needs. Promotional products serve the same purpose as business cards, only they are designed to reach a wider range of potential customers than business cards generally do. There are many different factors to consider when trying to determine the best products to help promote business to make your decision easier, including: the nature of the business to be promoted the current season the targeted clientele for the business to be promoted The following paragraphs will discuss these factors and more. The type of business you operate is very important in relation to what type of promotional products will best fit its needs. For example, if the business is associated with food preparation or service, promotional aprons may be successful. On the other hand, if    

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