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Knowledge Base Articles

  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • How To Select The Right Promotional Product

    Every business wants to enjoy the high position in the business arena. They should have the highest number of sales, huge profit margin, the best resources, and the dependable employees. All these factors contribute to make your business a hit. Apart from these factors, there is one more factor which plays a crucial role and that is promotional product. Promotional products should be effectively used to build business strategies, consolidating business identity, reinforcing your corporate message, and boosting sales promotions. You can achieve all these activities easily by using promotional products. There are innumerable promotional products available in the market but you have to be careful while selecting the best one from the lot Promotional products should be selected according to your business genre and needs. If you are into leather business, then gifting promotional umbrella won't be a wise decision, instead gift promotional pen in a leather case. By this recipients w   
  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • Printed Tumblers For Promotions

    If you're looking for a new way to promote your company or business, you should consider printed tumblers. Maybe you haven't previously thought about it but this is actually a great way to market your business or company and who you are to other people. This is a practical and simple item that people can use and that's easy to get and give away. You can give these printed tumblers out for free (everyone loves something for free) and every time they get used, that person will think about your company. Even if they don't use the tumbler for drinking out of, they can use it to store things. For example, they make great pencil cups and some types of tumblers can be used for stuffing and giving away prizes. Printed tumblers are one of the simplest and easiest advertising tools you could ever use and they are as classic as the T-shirt when it comes to promotional items. The more creative you are, the better able you will be to advertise and    
  • Expected Profit on Wholesale USB Memory in the Promotion of Your Business

    While you may want to purchase wholesale USB memory to use in the promotion of your business, there are many things to consider. One of the most important factors in your decision will be what is the expected profit. In other words, how much new business do you believe they will generate for your company? Of course, this depends upon several factors. The price of the wholesale USB memory will play a factor in determining your expected profit. The price will vary and will depend on the size of the memory, as well as the style. While you may want to purchase the one with the lower price, you also want to make certain that you are giving enough memory away to make the product usable to your target market. Generally, you want there to be enough room on it, even after you upload your business information on it. Second, your expected profit will also depend upon what marketing strategy you are using. If you are choosing to give them away to    

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