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Knowledge Base Articles

  • Fresh Promotional Product Tactics To Push Company Memorability

    As successful brand-building, company-strengthening and sure-fire marketing components, promotional products have proven to be vital ingredients to the melting pots of both trade shows and marketing campaigns. Yet, many times, and usually more often than not, promotional products find themselves being added and utilized haphazardly, making promotional recipes taste a bit off, a bit short or too full or something. Instead of being out and boldly visible - and preferably being used, repetitively so - promotional items are usually hidden and tucked away in back drawers, left to collect dust and not necessarily accomplish what they were set out or intended to do, which is, to no surprise, promote. Thus, usual promotional-scenarios-gone-wrong involve opening a top desk drawer chock full of multiple brand names inscribed on a clustered bunch of assorted sticky-pads, pens and desk-top calendars of old - all promotional failures. Promotional Loses: May They "R.I.P." What'   
  • Wholesale Lot - Learn the Good Side and the Bad Side About Wholesale Lot Business

    Buy and sell is not at all a difficult business. Likewise, this is one of the best business ideas these days. To make it easier for you to decide, ask yourself first if you want and willing to invest in this business before actually entering it or else it will be harder for you to be successful on this business. I have been in this business several years now and based on my experience, just like everything else, there is a good side and a bad side about this business. Let me discuss here with you what these are. Wholesale lot can be found online with a simple know how and a click of the mouse. But this is not advisable way to get it. If you purchase wholesale lots online, there is the possibility that you get less quality products or you the items that have already gone through and not passed other people's taste or inspection. The best way is to actually visit their warehouses in different cities. I will assure you that their inventory will be   
  • Promotional Yardsticks - A Winning Trade Show Give Away

    Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or    
  • Grow Your Business With Promotional Items

    Companies who are seeking a technique to increase repeat customers as well as sales may wish to consider the use of promotional items. Promotional products can be wide ranging but include any type of free gift given away to clients or prospective clients. It could be anything from corporate clothing to bottles, wallets bags or folders. The whole aim of a promotional product is for the customer to remember your company in the future. Corporate gifts and promotional products can be used in many different ways. For instance, you might choose to give away an item with each order that is placed with your company. This can be an excellent way to encourage repeat business in the future. Another option would be to establish a customer loyalty program. Customers are able to join the program for free. In exchange they will periodically receive free gifts or special perks. Some businesses have even decided to utilize a customer loyalty chart. Through th   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   

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