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Knowledge Base Articles

  • Promotional Products Guide

    Promotional Products Specialists Who doesn't love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, "I really can't wait to get some free stuff" crossed your mind. You might find it hard to believe but companies live for this. It's a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity. Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don't see the benefits right away they'll come in due time. Take my own stor   
  • Using Promotional Gifts For the Holidays

    It seems like there is always a holiday either coming or having just left and preparing for the holidays seems to be always on your mind. It's never too late, or too early, to think about promotional gifts to give to your clients and staff for the holidays. It is always a polite gesture to have promotional gifts to give to your staff and clients during the holiday seasons and there are many promotional gifts to choose from online stores. The type of promotional gift you choose will depend on the type of clientele you have and the staff you have, the type of holiday that is upcoming, as well as the business that you run to help you determine what promotional gifts you want to purchase. It's always also a good idea to have more than one type of promotional gift to give away, because sometimes what will do for one client or staff member just doesn't fit another. On the low end of the promotional gifts scale are promotional pens, mugs, key chains and others. These promotiona   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Bicycle Water Bottles Are a Great Tool in Building a Brand

    Bicycle water bottles can be used as an excellent promotional tool if you wish to advertise to the health conscious or the athlete. Of all of the different sports and exercise related equipment available on the market, water bottles are among the most versatile. Because sports involve exertion, athletes must always make certain they replenish liquids into their system. As buying sports drinks for every practice and event becomes very expensive, many opt to instead buy refillable bottles to use for their regular exercising. As a company, you can take advantage of this by investing in quality promotional bottles that allow you to target your ideal audience as well as expand your branding efforts. However, there are a few things that you will want to remember if you are considering using this method to increase your business. Unlike direct sales, using bicycle water bottles as a part of your branding campaign will bring you indirect business. Bran   
  • Sport Water Bottles Can Be Ordered in Bulk to Save You Money

    Sports water bottles are excellent tools for those who need to promote their business at outdoor events or sports tournaments. Because hydration is so important when moving around a lot of exercising, using bottles as a tool is extremely convenient. Not only can you draw additional attention to your booth through giving away bottles for free, you can also ensure that you provide your customers with a way to get water without having to pay for bottled water. However, there are a few things that you need to keep in mind if you wish to use water bottles as an advertising tool. First, not every bottle is created equal. A good quality bottle can be an expensive purchase, especially when you need to buy a lot of them. Fortunately, bulk pricing is available for companies that wish to use sports water bottles as promotional tools. When you order a lot of the same item, manufacturers give bulk pricing as an option. This is due to the fact that once they