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Knowledge Base Articles

  • Why Custom Water Bottles Are An Excellent Way To Promote Your Brand

    Customized water bottles featuring your logo or branding are an excellent idea for a promotional giveaway item that will fit in well with almost any event or situation that you can think of. These days pretty much everyone uses a reusable water bottle, not just for going to the gym but also to carry water with them on a day to day basis wherever they are going. A growing number of people take water to work, when out walking and even when running errands. When you put your brand on their water bottle you are guaranteeing some extra exposure for your company. Let's take a look at some of the main reasons why custom water bottles are a great tool in your marketing arsenal. Increasing Your Brand's Visibility As touched on above, handing out some customized H2O bottles can help to increase your visibility simply by getting your name and/or logo in front of as many people as possible. Even if we consider only the person who ends up receiving   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Promotional Yardsticks - A Winning Trade Show Give Away

    Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or    
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Wholesale Dropshipping - Discover the Secret Behind Successful Wholesale Dropshipping

    Wholesale dropshipping has been very popular these days because it seemed to be the easiest and fastest way of generating income from home. The tendency is to gain a lot of entrepreneurs who want to try money making online through dropshipping of wholesale products. Many people have tried and failed. Some have found their luck and succeed in this tricky world of internet marketing. What is their secret? In every business venture that entrepreneurs have decided to put up, especially online dropshipping, it is not just a matter of pure luck why they able to achieve their goal. They have done a lot of efforts and wise decisions for them to exceed in this ever-changing business field. Now, I am going to reveal to you their secrets on how they managed to be successful in this kind of business. Wholesale dropshipping generally talks about transaction among wholesale suppliers, retailers (which is you, the dropshipping business owner) an