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Knowledge Base Articles

  • Promotional Espresso Cups Will Move Your Business Forward

    If the economy has you feeling like you are running backwards on the treadmill of business, then you need to find the best advertising and marketing medium available today. You need a medium that is low in cost, highly effective, and will reach a large audience all at the same time. What you need is promotional espresso cups. These cups will have your business running forward at a faster pace than any other form of advertising and marketing. This is because traditional forms of advertising and marketing are just too costly, not as effective, and aren't reaching the audience that businesses want and need. They are simply outdated. We're talking about television and radio spots and newspaper ads. Television and radio commercials are just too expensive, costing thousands of dollars, and only run for 30 seconds at a time. Plus, people usually change the channel when the commercials come on. Newspaper ads are even less effective. They can cost hundr   
  • How to Source Wholesale Products

    If you’re starting a retail business and looking for products to sell, you’ll need to find reliable wholesale suppliers. Sourcing wholesale products can be challenging, and there are certainly lots of pitfalls that business owners need to look out for. This serves as a guide with some helpful tips for finding the right wholesale product sources for your business in the US. Steps 1 Decide what you’re going to sell. There are many ways to go about this. You want to choose products that are going to sell well, but that the market isn’t completely flooded with. In that case, you would need to be ultra-competitive in order to get sales. Perhaps you make your own items to sell (like handmade jewelry or crafts), or you want to sell fashion accessories or clothing. To determine what kind of items are selling well, you’ll need to look at trends. If you’re opening up a physical store in your area, you’ll need to do some research into local    
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   
  • A Touch of Class - Quill Promotional Pens

    You can include a touch of class with your next promotion by using quill promotional pens as your promotional item. These quill pens are exquisite writing utensils - gliding across the page, beautiful in hand. Not your ordinary click pen, quill promotional pens are a step above the rest with elegance and beauty. Your clients, staff and recipients of these quill promotional pens will notice the thought that you put into choosing these exquisite writing instruments. Your care, thought and 'thank you' to them will be noticed every time they use the pen you've given to them. A quill promotional pen is a gift or promotional item that goes a long way - the pen is functional yet luxurious, a sign to your client or customer that you appreciate the business that they bring to you - in short, you appreciate them. A little promotional item such as a quill promotional pen can go a long way, and spending just a few lira on a quill pen can really make the difference in your client rel   
  • Popular Promotional Products - Logo Water Bottles

    Logo water bottles are among the most popular promotional products available. They have been a best-seller in the advertising specialty industry for years - but what is it that makes them so appealing to companies and recipients alike? In a nutshell, the reason so many companies choose to imprint their logo on water bottles is because these items are functional and inexpensive. The secret to a successful promo is to pick something that people can use every day, this way your logo or message gets plenty of exposure. If you can find a product that affords this at a low price (a dollar or less per item), that's a pretty cost-effective marketing tool! Considering how much people pay per-impression with TV or print ads, custom water bottles certainly deliver a nice return on investment. One of the reasons that logo water bottles have been so popular as of late is because of the eco-friendly models that are being introduced. Most of these    

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