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Knowledge Base Articles

  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   
  • Buzz Your Presence in a Refreshing Way With Promotional Water Bottles

    Promotional items have become a great way to spread awareness of your brand among your potential customers. Companies are quickly realizing this fact and are swiftly moving towards using free merchandises to promote their products and services in a very cost effective way. First of all advertising through television, print media and even internet is definitely costly, which consumes a major chunk of any company's marketing budget. That is where promotional products score a big way. They provide maximum area coverage with minimum budget. Promotional water bottles are perfect choice for promotion activities as they are extremely cheap and extremely useful. One of the biggest reasons behind the success of water bottles is that they are needed by everyone everywhere. All people irrespective of age and gender carry a bottle while traveling, jogging, exercising etc. Therefore, it is a perfect way to enter into the daily lives of customers. These bott   
  • Choosing the Right Promotional Items to Advertise Your Business

    Promotional products are given to in response to specific actions, employee rewards, business gifts, conferences giveaways and tradeshow presentations. With a very little cost, you can effectively utilize a promotional item to generate company's name recognition and create customer goodwill. By choosing a right promotional item, every business can advertise its brand successfully. All you need is to choose the right item for the right price. You need to get an item that best suits your business. Whether the freebies are desk and office accessories, eco friendly and recycled items, executive gifts, health and well being items, leather goods, printed clothing, sweets and chocolates, electronic gifts, travel and leisure gifts, crystal and glassware, conference and exhibition items, printed pencils and pens, promotional merchandise or express promotional items, they fall into the broad category of promotional products. Promotional product is anythi   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • What is the Difference Between Drop Shipping, Light Bulk and Wholesale?

    When ordering products from a retailer, the retailer may utilize different procedures to get the product to the customer or business. The three most popular procedures are drop shipping, light bulk and wholesale. Depending upon the specific order and/or the requests of the customer, one or all them may be utilized. To make the best decision as a retailer, it is important to know the specific differences between each procedure. Drop shipping is an agreement to have your vendor ship directly to your customer. The world of e-commerce has showed a marked increase in the use of drop shipping. If starting your own business online is of interest to you, then drop shipping may be the answer. No need to deal with developing new products, finding a storage area for these products, or developing a shipping/receiving infrastructure. What drop shipping does is allow you to sell high quality products on your website and have someone else worry about getting