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Knowledge Base Articles

  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • When to Distribute Promotional Gifts

    Promotional items have stormed the advertising world with a bang, ubiquitous in every business strategy. They provide personalised options showing the customer that the company or the organisation values their continued sustenance in helping the business bloom. The customer also feels special in being given such valued treatment. Promotional items used as business and corporate gifts compliment and improve the efficiency of other advertising media. These products give prolonged exposure to the company's products and services for a long period of time. With the result the customer internalises the company's name, message, logo and its products. Promotional gifts are mainly distributed in specific events, product launches and promoting new schemes, achieving new targets and public celebrations. These gift items include promotional pens, promotional mouse mats, promotional mugs, promotional clocks, promotional umbrellas, promotional folders and more. Promotional gifts create a no   
  • Efficient Ways of Advertising Your Business With Promotional Gifts

    Promotional items have made their mark as the best advertising tools in the business. They offer great results at prices that can be afforded by everyone. Every organisation, be it small or big has tasted the benefits of using promotional items. Owing to the reasonable prices, promotional Gifts make their way in literally every business organisation. Promotional Gifts not only help you reach your existing customer base but help you entice new customers as well. Promotional Gifts allow you to stay with your customer for a long time to come to come owing to their utility. And whenever these promotional Gifts are used by the recipient, they get noticed by many others that may form your prospective interest groups. All this makes promotional Gifts makes them the most effective form of advertising. Promotional items help in spreading a good word about your organisation as they are received as thoughtful gifts. They help you in getting into the good books of your clients as th   
  • Custom Sports Bottle Promotions Help Save the Environment and Protect the Health of Your Students

    The custom sports bottle or personalized sports bottle makes an excellent addition to any school orientation package. They are a vibrant, high impact promotional item that provides a large imprint surface for your logo and message. They make a great carrying case for other orientation package materials. Calendars, necessary forms, pens, maps, USB drives, t-shirts and additional information can be stuffed inside a personalized sports bottle. They are environmentally friendly and encourage a healthy active lifestyle. With the dangers of bottled water to both personal health and the environment, the personalized sports bottle has become an even more important component to any orientation package. Custom sports bottles discourage the harmful practice of buying plastic water bottles which contain BPA (or Bisphenol A) and the DEHP (Bis 2-ethylhexyl phthalate). The FDA has recently linked BPA and DEHP to miscarriage, birth defects including genital    

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