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Knowledge Base Articles

  • Increase Sales With Wholesale Specialties Advertising

    Are you looking for a different way to get your business noticed? There is revolution in the wholesale advertising industry that has taken over the most commonly used strategy of advertising. Conventional means of getting more attention for your products like news inserts, mailed flyers, radio, or even the Internet may no longer be enough to meet the increasing competition with other products. These days increasing competition require innovation and a different kind of strategy to inject your advertising campaign with a renewed edge over the competition. This new blend of promoting your products is called wholesale specialty advertising. Wholesale advertising specialties have developed into an expertise over the years for many companies. This strategy uses your brand logo, or simply your messaging and imprints it on various products that customers would typical purchase. Such typical consumer items can be as varied from the typical t-s   
  • Plastic Water Bottles - Convenience Costs More Than We Know

    Plastic water bottles are the only material in the liquor and beverage industry that keeps on piling up worldwide. There are quite a few reasons why this situation seems to be too difficult to contain; from the demand, waste management to lack of awareness. These are just a few things you might want to consider before getting the next gulp of refreshment. It started from a need for simple convenience. Products such as plastic water bottles, plastic cups even plastic salad bowls and the like have a huge demand primarily because of its convenience. People who are always on the go prefer these plastic containers, which can be easily tossed in the trash after use. It makes them convenient because plastics seem to be the cheapest type of beverage container if we are to evaluate it on a short-term basis. Compared to any type of re-usable water containers, disposable plastics are the cheapest and most convenient container most of us rely on. Another t   
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   
  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • The Best Marketing Tool For Thirsty People - Promotional Water Bottles

    The in-thing in marketing today is the use of promotional products. Market research has proved that the most effective marketing strategy which will undoubtedly increase revenue is the distribution of promotional products. Consumer companies are now opting to imprint their logo and trade-mark on practically any item which is commonly used by consumers - joining the bandwagon is Promotional Water Bottles. Selecting an item of this type can be considered as a wise move, since it is a product that is used practically by every person. Your brand awareness and promotion will be successful due to this simple reason. Other reasons are - it is a very cost-effective mode for advertising. Printing your company details on this product will be very economical and these water bottles are taken by people just about anywhere. They are taken on trips, for walks, to the park and many more places, and they are a very essential item for bikers, joggers, walkers o