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Knowledge Base Articles

  • Wholesale Lots - What Are the Advantages of Buying Wholesale Lots in a Dropshipping Business?

    Since internet has emerged, the numbers of people who can have an access into it are increasing. These days, anyone can start their own online business as long as they have computer and fast enough internet connection. Internet marketing enables every individual who is computer literate and has basic knowledge in marketing to establish e-commerce online. Now, if you want to establish your own online business, you may want to take a closer look in the concept of dropshipping business. Dropshipping is considered as the most profitable online business nowadays. Anyone can actually start their own business at the convenience of their home as dropshipping business can be done online. The concept of this business is to sell certain variety of merchandise without holding any stocks. Regards to that fact, you do not need to rent any space and employ workers thus minimal capital requirement. The first thing you have to do to start your drophsip   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Promoting the Attraction - Using Wholesale to Enhance the Customer Experience

    Do you run a theme restaurant or other special attraction? Are you looking for ways for your guests to remember their experience at your facility? Special give-a-ways, such as souvenir mugs, t-shirts or toys are a great way for guests to take a piece of their dining and entertainment experience home with them. In addition, it is a great way for you to get additional marketing mileage thanks to your guests carrying or wearing your promotional items. However, you need to look for a way to cover the costs of these free items without affecting the level of service you provide. One way you can order these items is through a wholesale supplier. Wholesale suppliers offer large quantities at low costs. The key is to find a wholesaler who offers a range of products can customize your order and turn the order around in a timely manner. If you happen to have multiple properties, your wholesaler can ship directly to each location, saving your company money   
  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   

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