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Knowledge Base Articles

  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use   
  • Metal Water Bottles - Understand Why You Need to Avoid Plastic Bottles

    Why are brushed steel drinking bottles better than plastic drinking bottles? It's evident that global pollution is becoming a severe worldwide phenomenon and several nations are trying their greatest to curb their air, noise and water pollution. Water pollution is really a severe scenario and its major reason will be the overuse of plastic drinking bottles. Everyone needs to drink water frequently to maintain their body hydrated and in top condition. The water bottles that we store the water in is also an important factor that most people sadly do not pay correct attention to. Most individuals are unaware about the health hazards that can arise because of continuous use of plastic reusable bottles. On the other side, green items like stainless steel drinking bottles can provide healthy and safe water to drink on a normal basis without any kind of contamination. A handful of the prominent health advantages of utilizing steel drin   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • When To Use Discount Promotional Products

    If you're looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place. Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you're looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise. Getting Through to Everybody With Discount Promotional Items In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A b   
  • Personalized Sports Bottle Promotions Combat the Environmental Hazards of Bottled Water

    The environmental hazards and health risks of drinking bottled water are making the evening news and the front pages of newspapers around the country. Including a personalized sports bottle in your next promotion is a smart, timely, socially conscious, and environmentally friendly way to promote your message. The health risks of BPA (or Bisphenol A) and the DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants and children have been widely circulated throughout the media for the last few years. Who would have thought that something as harmless looking as bottled water could cause miscarriage, birth defects including genital deformities, impotency, child obesity, thyroid complications, irregular dopamine activity resulting in hyperactivity, and increased risk of breast and prostate cancer. However drinking bottled water is not just a health risk, it is one of the most environmentally damaging practices of the 21st century. He