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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Aluminum Water Bottles Are an Excellent Choice for a Promotional Gift

    As a business owner wishing to generate sales and income to your bottom line, choosing the best forms of marketing to get the business name out to the general public is a must. Therefore, choosing the most effective methods to market, such as promo items, and having customized products with a company name or logo printed, is one of the most effective marketing tactics that a company can use. When choosing the products to customize, picking things like custom aluminum water bottles, or pens, t-shirts, hats, or towels, are all simple, and will ensure the lasting effect the company is trying to get in the consumer's mind, and the positive image they hope to conjure up in the consumer's mind when they see the company name. Choosing the right printing company to imprint the custom aluminum water bottles, and other promo products, is also something which a business owner has to consider when having these items customized. Making certain that the best   
  • Avoid Using Plastic Water Bottles

    Well you must know that the numbers you are going to see are reflecting the impact of modern habits of drinking water. Although these data may be somewhat questionable and contestable, sometimes if we change our attitude and behavior in consumption, that may lead to benefits for us. Now without wasting time let us look at the facts and numbers related to plastic water bottles. The plastic bottles take about seven centuries before they completely decompose Eighty percent of used plastic bottles are not recycled. Each year in the U.S. thirty eight million plastic bottles used for water go into trash without being recycled It takes ninety million gallons of oil to produce a billion plastic bottles On an average, American people consume one hundred sixty seven bottles of water a year. In Italy every year consumption on an average is of two hundred seventy liters of mineral water and soft drinks   
  • 5 Tips For Choosing the Best BPA-Free, Stainless Steel, Eco-Friendly Water Bottle

    By now you have probably heard the warnings about products containing BPA plastic, but did you know many stainless steel bottles still contain the substance in their lids? Doesn't make much sense, does it? Well, if you are considering buying a container to carry around a fresh supply of healthy water, you may as well get the best one. So here are five things that you should look for in a stainless steel water bottle. 1. Totally BPA-Free Unlike the overwhelming majority of stainless steel container on the market, there a select few that are completely free of BPA. Look for a durable bottle that has absolutely no chemical liner. Where other bottles fail the BPA-free criteria is that the underside of the lid is made of BPA. BPA (Bisphenol A) has been in the news because of health concerns that link it with infant brain and fetal development and behavior. More and more studies are also showing a possible link to thyroid complications, cancers and