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Knowledge Base Articles

  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea   
  • Promotional Gifts - Successful Marketing Tools

    Marketing forms one of the pillars of any business organisation. The key to successful business lies in effective marketing. The importance of marketing cannot be ruled out especially in a scenario where in each one tries to outdo its other counterparts. Planning a successful marketing campaign is a very challenging task. But your marketing campaign can be a great hit if you use promotional gifts to your advantage. Promotional gifts are the perfect marketing tool that you can offer to your business. Promotional gifts can take your business to new height and get you cash in on lucrative business opportunities. The best part about promotional gifts is that they can be used to suit almost every occasion. Whatever the occasion be it trade shows, seminars, conferences, conventions and exhibitions there is one or the other promotional product for every occasion. Promotional products are a great way to get your message noticed in such occasions. If you want promotional products   
  • Choose the Right Promotional Items for a Successful Advertising Campaign

    Standing firm in the market with an ever-increasing customer base is a main task for every business domain, especially with competition increasing day after day in every field. However, there are a number of options that will be very helpful for you in customer retention. Some main points include better quality, innovations, efforts to develop something unique and quick response to customer queries. These points ensure better and continuously increasing popularity graph. In addition to this, successful and well-strategic advertising/marketing campaigns also play an important role in making people aware of your business. If you represent your business name in an effective and impressive way among target audience, you can achieve the tag of brand name easily. As far as branding is concerned, it is an important part of any business that ensures overall success and growth of business. According to surveys conducted in the market, brand makes the fi   
  • A Custom Water Bottle is an Excellent Promotional Item to Give to People With Active Lifestyles

    A custom water bottle is an excellent way to make your bottle stand out from those that your teammates own. Because hygiene is important, especially in sports, being able to quickly identify which bottle belongs to you can ensure you stay in top competitive form. However, it is important that you take the time to decide exactly what type of bottle best suits your needs before you have one customized for you. The type of bottle, the size of bottle, and the materials the bottle are made of are all important factors in how much it will cost to have your bottle customized. In addition to this, there are factors such as the type of customizations you want that can significantly alter the final cost of the bottle. The first aspect of a custom water bottle you should keep in mind is the type of bottle. You should consider the types of activities you do most frequently when you are considering the type of bottle you want to purchase. Do you hike a lot?   
  • Success vs Promotional Gifts

    Success is like having chocolates everyone wants them. But success does not come easy for any business organisation. A great deal of planning and hard work goes into making any organisation successful. Every one in the business tries its best to stay in the league. Promotional products today are being used to bring in success and new business opportunities. Promotional gifts bring in a great deal of benefits to their clients. Promotional gifts find various applications in an organisation. They can work as employee incentives as a gift of recognition to clients or as a token of thanks to your customers. Whatever the purpose may be promotional gifts offer an array of benefits to the user. They enhance goodwill, improve productivity levels, give a platform to promote the organisation, brand awareness, enhance customer loyalty, strengthen relationships with interest groups, and the list is endless. Any organisation whether small or big, irrespective of their size can avail t   

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