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Marketing Magic - The Many Uses of Promotional MerchandisePromotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu
Metal Water Bottles - Is a Metal Bottle a Better Choice for Storing Drinking Water?Finding a place to store clean drinking water is a challenge. There have been many experiments as well as innovations which have been adopted from time to time. Metal water bottle is a latest one that seems to cater to almost all concerns about storing healthy drinking water. Why metal, plastic drinking water bottles are great too, aren't they? Yes, plastic bottles were great too. But there are concerns being raised about the contents of chemicals used in these. Presence of chemicals like the BPA have made it necessary for Governments of several countries to rethink the use of plastic for storing food stuff. BPA is currently being used as a binding agent for all plastic material. This includes water bottles, baby feeding bottles, plates, etc. People who love the planet Earth are rethinking about extensive use of plastic since it is not environmentally friendly. It takes longer to disintegrate plastic than any other material.
How To Give Away Promotional GiftsEverybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something
Do Your Part and Enhance Your Company's Reputation With Custom Water BottlesPromoting good health to your customers and employees is very important and when you can find a way to do so and help the environment, you are drastically helping your company's image. People today are in the habit of buying all disposable things and this is a bad practice for the planet we live on. One of the largest items they purchase and throw away regularly is bottled water. Our society is becoming more aware of how detrimental this is to the planet we live on and takes pride in companies that do their part to promote taking care of the environment. One great way to make a statement and raise your reputation is by handing out promotional items that do not harm the environment and encourage people to do their part. Custom water bottles are designed to be reused and cut down the amount of waste being dumped in land fills across the country daily. Giving your clients, investors, and employees a promotional gift like this lessens the impact di
Promotional Water Bottles: How Do They Work As Promotional Items?It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space