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Knowledge Base Articles

  • When To Use Discount Promotional Products

    If you're looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place. Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you're looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise. Getting Through to Everybody With Discount Promotional Items In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A b   
  • Success vs Promotional Gifts

    Success is like having chocolates everyone wants them. But success does not come easy for any business organisation. A great deal of planning and hard work goes into making any organisation successful. Every one in the business tries its best to stay in the league. Promotional products today are being used to bring in success and new business opportunities. Promotional gifts bring in a great deal of benefits to their clients. Promotional gifts find various applications in an organisation. They can work as employee incentives as a gift of recognition to clients or as a token of thanks to your customers. Whatever the purpose may be promotional gifts offer an array of benefits to the user. They enhance goodwill, improve productivity levels, give a platform to promote the organisation, brand awareness, enhance customer loyalty, strengthen relationships with interest groups, and the list is endless. Any organisation whether small or big, irrespective of their size can avail t   
  • Steps To Attend The Canton Fair

    If you are looking to promote your business in Guangzhou, then Canton Fair is the best event. The trade show is the largest event that is organized in Guangzhou China and is the best platform that showcases China trade. Therefore, it becomes very essential for all business owners to participate in this event, if they want to promote their business in Guangzhou, in particular, or in China as a whole. Given that the Canton Fair is one of the most important events that's organized in Guangzhou, there are certain formalities that need to be fulfilled in order to attend it successfully. Firstly, it is important to obtain an invitation for attending the fair. This can be obtained from a variety of sources including the Foreign Liaison Department of CECF, The Economic & Commercial Counselor's office (Section) of the Embassy (Consulate) of P. R. China, and The Local Representative Offices of China Council for the Promotion of International Trade (C   
  • Bicycle Water Bottles Are a Great Tool in Building a Brand

    Bicycle water bottles can be used as an excellent promotional tool if you wish to advertise to the health conscious or the athlete. Of all of the different sports and exercise related equipment available on the market, water bottles are among the most versatile. Because sports involve exertion, athletes must always make certain they replenish liquids into their system. As buying sports drinks for every practice and event becomes very expensive, many opt to instead buy refillable bottles to use for their regular exercising. As a company, you can take advantage of this by investing in quality promotional bottles that allow you to target your ideal audience as well as expand your branding efforts. However, there are a few things that you will want to remember if you are considering using this method to increase your business. Unlike direct sales, using bicycle water bottles as a part of your branding campaign will bring you indirect business. Bran   
  • Doing Business in Guangzhou China - Things You Should Know

    Guangzhou is China's third largest city; it sits in Guangdong province and is only a two hour train journey from Hong Kong. It's also less than an hour away from Shenzhen and thus offers convenient access to most of the manufacturing heart of the mainland. It is officially a "mega city" with a population in excess of 10 million people, making it more populous than quite a few countries and it can take a while to get used to the size and sprawl of the city. Guangzhou is extremely popular for foreign companies looking to get a hold in South China, it's location is extremely useful as a transport hub and it can be more cost effective than opening a base in nearby Shenzhen which is closer to Hong Kong and thus is more expensive for property as it serves as an overflow to the island's Special Economic Zone status. Setting Up a Business As with all cities in China there are only three vehicles for a foreign company looking to open a