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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • How to Find a Supplier to Export Products from China

    If you have an in on the market, you can be incredibly successful importing Chinese products into North America or around the world; however, China is hard! Language, different business practices, and the sheer volume of manufacturers means you need to go into China with a plan if you want to have a leg up on the massive competition, and to actually take advantage of the low prices on goods. We will focus on electronics and mobile accessories in this article; one of the biggest current exports for small businesses. Steps 1 Choose the right product(s). This can't be emphasized enough. The general rule is if you don't know a good deal about an industry outside of China you will never be able to make sense of it, or make good business decisions when jumping into China to find suppliers. Don't go into China just looking to take advantage of some mythical pot of export gold. Go because you know what product you wan   
  • Mineral Water Bottles - Excellent Promotional Tools

    Mineral water bottles are an excellent promotional tool that can be acquired for a reasonably low price. Whether you attend outdoor events or conventions, water is important to keep guests safe from dehydration. By providing free or low cost water bottles, you can attract more attention to your booth than you otherwise would be able to. However, there are a few things that you will want to keep in mind if you are interested in using this as a promotional tool. First, water quality is as important as the quality of the bottles. Mineral water is highly desired because it is viewed as a healthier alternative to tap water. However, if your mineral water comes in a bottle that contains Bisphenol-A, all of your efforts will have been in vain. There are several different ways that you can take advantage of mineral water bottles for promotion. The first way is to offer the bottles and water for free at events. This style of sponsorship for an event is    
  • Use Promotional Items at Trade Shows to Promote Your Business

    Savvy companies today fully understand how competitive business can be. As a result, they do everything they can to promote their businesses in the best and most affordable manner possible. For many companies, this means ordering promotional items from a wholesaler or exporter and then giving them to employees and customers. When handled properly, promotional products can be an integral part of promoting your business. Selecting the right promotional items and corporate gifts is absolutely crucial because it can affect your entire business. The right products can help to convey the right message to current as well as prospective clients. Given the number and different types of promotional items that are available to choose from, the process of choosing the right products can often times be confusing. This is why it is important to spend some time looking for the right supplier and creative products that will convey the message you want to send.    
  • What Choices are There for Promotional Products?

    Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business's name out to the public while giving them a useful product that will remind them of your business's name over and over. What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones. Writing instruments - Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients. Apparel - Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company's logo and information, and those who wear the promotional items become a walking billboard for   

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