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Knowledge Base Articles

  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • The Growing Scope of Wholesale Promotional Products

    Marketing is an important part of the corporate sector operating from any part of the world. The successful marketing strategies hold the key factors as far as promotion of the company and its products are concerned. These marketing strategies are tailored according to the products and services of the company. Every company hires especially skilled marketing experts who are responsible for devising and developing innovative and successful advertisements. In the changing scenario of the good and effective marketing strategies, the importance of wholesale promotional products is increasing at a fast rate. Most of these products are available with all the leading producers of wholesale promotional products. The basic function of these products is to carry the name and logo of the promoting companies. These companies sign a memorandum of understanding with the makers of these products. As per this understanding, the manufacturers print or encrypt t   
  • Benefits of Custom Water Bottles

    Promotional water bottles offer a creative way of promoting company products and/or services because people will always appreciate useful gifts. Therefore, whether you have been in business for many years or just entering the market, water bottles can offer an effective avenue of getting out the word. The recipients will be able to remember the company for a long time, with many of them playing an important role of promoting the company wherever they go carrying them. Just like custom made tees, bottles can be carried and used all year round. When you giveaway well designed ones you can expect your promotional product to help you achieve your marketing goals, without exceeding your budget. · Social responsibility They make an appropriate gift item that can be used to increase your brand awareness. Furthermore, the bottles help you to play an important role in society by encouraging people to consume enough water, every day.    
  • Increasing Sales Through Promotional Water Bottles

    Circulating promotional goods in the market with labels, logos and slogans of companies is considered a very effective way of advertisement. Companies release these promotional goods based on the customers they need to reach. Promotional water bottles are one among those promotional goods which have been released by most of the companies. They are a major attraction in sports events or among the competitors. These are an effective medium of communication because it spreads the message of good health. Promotional water bottles have a higher capability of display, due to its larger area it provide better visibility of the label, logos and slogans and they need not be crammed together making it difficult to be read by the observer. When designing promotional water bottles its size, shape, grip also have to be taken into consideration. The bottles must be easy to hold and accommodate if used for jogging, trekking, cycling etc. If a promotional wa   
  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa