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Knowledge Base Articles

  • Promotional Products That Act Like Billboards to Promote Your Business

    Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product. With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p   
  • Who Buys Promotional Items?

    The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide   
  • What Can You Do With Wholesale Mugs

    The idea of promoting your services and products through a cheap form of advertising will benefit you economically. Are you a business owner and trying to find several ways to advertise your products effectively? It is obvious that every business owner would like to have the best of returns on their investments. Buying the promotional products is a one form of investment to spread the message about your business. The recent recession has destroyed the economy of every country. The business owners are in a conservative mood and not ready to spend huge money on advertising and marketing. So, what is the best alternative way to solve these problems? It is important to search for cheaper forms of advertising. Giving away promotional products has been traditionally being followed by almost all the business owners. The list of promotional products include pens, caps, key chains, files etc. These items will carry the company logo and name on it. So wh   
  • Eco Friendly Water Bottle - Save the Planet and Yourself

    Any of us that are at all concerned about the state of the environment should consider the purchase of an eco friendly water bottle to carry around. We need to move away fro the use of prepackaged water as the main source of our supply. By using prepackaged water as our exclusive source of H2O, we are not only killing the planet, but we are also possibly killing ourselves. Did you know that in the U.S. alone, over 60,000,000 plastic bottles are manufactured, transported, and disposed of every single day? It is estimated by some, that it takes more than a thousand years for a bottle to degrade once it is deposited at the landfill. Do you even realize what the chemicals from these plastics are doing to our groundwater system? An eco friendly water bottle, which we would never need to dispose of and that contained no chemical agents whatsoever, would be ideal. We need to stop the flow of these bottles into our lan   
  • Reusable Water Bottles Are an Excellent Promotional Tool For Any Company

    By offering individuals a way to safely drink a lot of water without having to use the cheap plastic bottles that come with most bottled waters, you can appeal to a wide audience of people and have bottles with your brand on it used frequently by the people you want to reach out to. However, there are a few things that you will want to keep in mind if you want to do a promotional branding campaign. First, reusable water bottles are only as useful as the advertising that is put onto them. Once you have selected the specific bottle that you want to use for your branding campaign, you will need to be very careful about the selection of the logo and other information that you put onto the bottle. When you work with a campaign of this nature, your goal is to make certain as many people as possible reuse the bottle so that others can see the brand on the bottle. This means that you must balance attractive bottles with good looking advertisements. The   

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