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Knowledge Base Articles

  • Seasonal Promotional Items - Think Beyond the Holidays

    One of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there's more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you'll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions. New Years Promotions  Everyone is turning over a new leaf after the holidays - a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year - but bear in mind that you won't be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or prom   
  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea   
  • Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

    In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone. The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today's marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power. Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective to   
  • How to Find Chinese Distributors

    You can easily find a variety of Chinese distributors on Internet websites and international trade lead boards. However, since most are independently operated, for the most part, anyone with an email address can join and offer to be a distributor or agent. To avoid fraud and to develop a fruitful business relationship, look for Chinese distributors on sites managed by United States government agencies and by reputable international trade associations. Find Chinese Distributors Instructions         1 Register your business and your export interests at the U.S. Department of Commerce's export website. Once you are registered, you can search the database of opportunities and offers that are sent by the local commercial officer at the U.S. Embassy in China. The export site also registers foreign businesses and maintains a database for business matchmaking.         2 Visit the Traderoots   
  • Four Tips to Care For Any Stainless Steel Water Bottle

    Stainless steel water bottles are durable, non-leaching and non-reactive to most drinks. Most are designed to last for years and many are designed to provide a lifetime of service. A few are even rugged enough to be placed in campfires and used for heating soup or beverages. Still, there are some things that can damage even a top quality bottle. Some of these are common knowledge items and some are things that people might never think of. For the record, here are some tips to help make any water bottle last as long as it can. First, get a sleeve for the outside of the bottle. Yes the graphics on the outside of the bottle are beautiful, but normal wear and tear will soon scratch that pretty finish. To make it last, get either a neoprene or insulated cover made from another material like quilted cotton or nylon. There are a couple of added benefits from covers: they act as insulators to help keep beverages hot or cold longer, and second, they o