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Knowledge Base Articles

  • Why Many Businesses Prefer Promotional Products to Advertise Their Brands

    Promotional products can be great tools for creating name recognition and good will of your brands among your customers and prospects. If a particular promotional product is a giveaway at an exhibition or conference, as a hand out to children on their educational visits or an in-store freebie, it is a great approach to use these promotional items to advertise your company name at lower costs. Giving out something for nothing is an excellent way for your business to get your target audience's attention and this is what many businesses are doing these days to boost their sales. Many items fall into the broad category of promotional products. These items might include bottle openers, letter openers, laser pointers, notepads, memo holders, photo frames, alarm clocks, mirrors, cufflinks, make up kits, manicure sets, jewellery boxes, business bags, travel bags, clocks, flasks,gift sets, briefcases, wine sets, puzzles, mobile phone holders, credit car   
  • Cheap Promotional Gifts

    Although you might have an advertisement budget, you could exhaust it quickly when it comes to promotional gifts that you give to thousands of people. What you need is inexpensive items on which you can print your company or organization logo, so that people would remember you whenever they use those products. Here are a few items that can be used as ideal promotional gifts. Mug Mats Mug mats are extremely good items for promotions. They are universally used by everyone at home and in the office. Logos and company names can be easily printed on them in large numbers at a very low cost. It is also possible to get the mats customized with your company logo or message when you order in large numbers. Wholesale Umbrellas Umbrellas are also ideal items for promotion for one particular reason - they have a large canvas area for promoting your message. The entire canopy of the umbrella can be used for advertising your logo o   
  • Imported Promotional Products

    Taking advantage of imported goods has always been a winning card when it comes to small businesses, the basic concept behind doing business with offshore companies is that they are able to provide a good product which has a lower cost of production thus bringing down the expenses of those who purchase such imported goods. When it comes to promotional products for medium and small businesses buying items in bulk is a great idea to the fact that they are a lot cheaper because they are sold and purchased at wholesale prices which again increase the revenue margin and drives down expenses. Cost Effective Solutions When it comes to marketing and advertising small businesses are always looking for new ideas and marketing techniques which are effective and at the same time don't cost too much to execute. The basic idea behind promotional product marketing is that such products must be able to deliver to your advertising or your message time    
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr   
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   

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