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Knowledge Base Articles

  • Should You Buy Cheap Chinese Promotional Items?

    The Peoples' Republic of China has now become an Oriental backyard and a mass factory base for many cheap products. In the last decade China seems to have proliferated the world's trade and commerce zones in virtually every industry. They are exporting heavy ATV vehicles to promotional items to almost all countries of the world. But recently the Chinese make cheap toxic dolls, glows and promotional items for birthday parties came for world flak in media. Considering that every company and individual wants a good reputation, should one touch any of the cheap Chinese promotional items? They may be good but they are cheap and lethal? Is it advisable for any company to gift away items with the oriental tag? Many questions like low price, quality, and durability are confusing marketing teams looking for innovative ideas. Well, all promotional items coming from China are not bad. They may be cheap and low-priced but they still sell in departmental st   
  • Wholesale Distribution the Right Way!

    Beware of certain whole sale practitioners who are not legitimate companies. Find out about their credibility, by reading more on the testimonials and through word of mouth as well. A lot of wholesalers - to- be have suddenly popped out from no where, on the internet and the number seem to be increasing on a daily basis. Carefully choose your wholesale distributor based on certain credentials. Most of the wholesale promotions they make usually revolve around: The discounts offered by the wholesalers on any products are not low enough to make profit, and the products are usually obsolete or those with less demand. Secondly, the discounts offered on the products are low, but the products are obsolete and of less demand. Thirdly, the products are in high demand but the discounts offered to you, are not lucrative at all. Check online wholesale distribution directories to find out a reliable wholesale distributor. Save    
  • Promotional Umbrellas Help To Increase Sales

    Corporates always look for various interesting ways to promote their businesses and products. Company promotion isn't an easy task and involves a lot of planning, research, and thought process. For making any promotional campaign successful, there has to be a mix and match of marketing strategies and proven ways. Advertising can be of various types and new, innovative ways to spread your name around is being deducted by professionals' everyday. An age old method, which is very much in use even today, is gifting promotional items to customers, free of cost. Whether it is a trade show, or a product launch program, or a free gift with a special pack of your product, an expectation to receive free gifts is often there within your customers, clients, or other interest groups. You can select from a wide range of promotional items to gift, depending upon the message you want to convey and your budget. If you are planning to give something special or classy to your customers, so   
  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • How Promotional Mugs Can Lead to Marketing Success

    When it comes to thinking of ideas for your next marketing campaign, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue. There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the company's name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.