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Knowledge Base Articles

  • How to Find Chinese Distributors

    You can easily find a variety of Chinese distributors on Internet websites and international trade lead boards. However, since most are independently operated, for the most part, anyone with an email address can join and offer to be a distributor or agent. To avoid fraud and to develop a fruitful business relationship, look for Chinese distributors on sites managed by United States government agencies and by reputable international trade associations. Find Chinese Distributors Instructions         1 Register your business and your export interests at the U.S. Department of Commerce's export website. Once you are registered, you can search the database of opportunities and offers that are sent by the local commercial officer at the U.S. Embassy in China. The export site also registers foreign businesses and maintains a database for business matchmaking.         2 Visit the Traderoots   
  • Promotional Coffee Mugs - A Cost Effective Means of Advertising

    As a business owner, it's important to understand the importance of marketing and know all the options out there that are available to you. Outsourcing your main means of advertising is a simple way to take care of business and can be extremely cost effective. The simple rules of promotional products are just this: let the ends justify the means, utilize the uniqueness available in the current market, and always trust in first impressions and statistics. Advertising can be a very tricky business, but with the right methods, the right information, and the right promotional item it doesn't have to be a painful process. Personalized coffee mugs are perhaps something everyone keeps in their home. A large portion of populations everywhere rely on coffee to get them going in the morning. As for all of the others, hot chocolate comes in a sweet second and mugs are saved for that same purpose. So, wouldn't it make sense to invest in imprinted coffee mu   
  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for    
  • Promotional Gifts Don't Have to Break Your Promotional Budget!

    If there is one thing you have to do consistently when you own a business, it is advertise and promote. When your name is unknown, so are your products and services. No one will come looking for you if that is the case. However, when you give promotional gifts, you get your name out there to prospective customers and clients. Once your business's name is known, people will seek what you specialize in and allow you to work for them. The first thing to remember about a gift is you have to make it seem like something other than a token give away item. To do this, you need to make it look like a present. The easy way to do this is to place any promotional products into a promotional bag! Bags with tissue paper are currently a common form of "gift wrap", and when you have your business name right on the paper bag, it will put your company's name and logo in the mind of the gift recipient and anyone in their vicinity. With paper promotional bags starting at as little as £0.45, the c