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Knowledge Base Articles

  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Buy Wholesale Products from China- Safety Measures

    There is a huge range of products on offer if you are planning to buy wholesale Promotional Products from China. From cell phones to home appliances, everything is available through online and can get shipped to your place, be it anywhere in the world. Retailers and businesses all over the world are now making use of this opportunity to buy wholesale from China and do retail selling at their local markets to enjoy a bigger profit margin. Promotional Drink Wares Car audios are one of such electronic appliance, which are available at a very cheap rate from China. If you order in bulk, it can further reduce the cost when compared to the other leading brands. Many of the automobile manufacturers as well as car accessory suppliers are now ordering car audios from China in bulk. Previously, people were a bit doubtful about the quality of China products, but now this concern is fully out of question as the products from China have now proven their worthiness    
  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • 5 Tips For Choosing the Best BPA-Free, Stainless Steel, Eco-Friendly Water Bottle

    By now you have probably heard the warnings about products containing BPA plastic, but did you know many stainless steel bottles still contain the substance in their lids? Doesn't make much sense, does it? Well, if you are considering buying a container to carry around a fresh supply of healthy water, you may as well get the best one. So here are five things that you should look for in a stainless steel water bottle. 1. Totally BPA-Free Unlike the overwhelming majority of stainless steel container on the market, there a select few that are completely free of BPA. Look for a durable bottle that has absolutely no chemical liner. Where other bottles fail the BPA-free criteria is that the underside of the lid is made of BPA. BPA (Bisphenol A) has been in the news because of health concerns that link it with infant brain and fetal development and behavior. More and more studies are also showing a possible link to thyroid complications, cancers and    
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   

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