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Knowledge Base Articles

  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • Go Green Through Wholesale Customized Gifts

    Going green or being eco-friendly is one of the newest marketing trends that is making wave at this point in time. This is in line with the present circumstance where global warming is exactly melting the ozone layer and ice caps resulting to weird weather condition and phenomena. This forces every firm to diminish the use of harmful chemicals and materials that contributes to the deterioration of our natural reserves. Every kind of industry has their own version of materials that are eco-friendly. Now, everybody can do business through environmentally safe merchandise because there are wholesale promotional items that are readily available in the market. The good thing about this wholesale promotional gift is it requires only least investment. In fact, selling in wholesale is world renowned practice that most companies are practicing. This custom supplies micro businesses the chance to retail such products that are purposed for the welfare o   
  • How Reusable Water Bottles Will Save the World

    The fastest growing environmental hazard is not global warming or fresh water shortage, it is poor waste management - and chief culprits of waste are plastic drinking bottles. With all the efforts to increase recycling among the average person a recent poll found that only thirty-percent of plastic bottles are recycled. For whatever reason that number is drastically reduced for water bottles which only see a meager twelve percent of users recycle. So, how big of a problem is it then? Forty-million plastic bottles a day are thrown away and end up in landfills or as litter. This problem is compounded by the fact that this is a fast growing trend. In 1990 the United States bought and produced 1.1 billion pounds of plastic and in 2002 that number jumped to 4 billion and is currently estimated even higher. People have become obsessed with bottled water and other soft drinks and are irresponsibly disposing of them. What's more, disposable plastic bot   
  • Plastic Water Bottles - Convenience Costs More Than We Know

    Plastic water bottles are the only material in the liquor and beverage industry that keeps on piling up worldwide. There are quite a few reasons why this situation seems to be too difficult to contain; from the demand, waste management to lack of awareness. These are just a few things you might want to consider before getting the next gulp of refreshment. It started from a need for simple convenience. Products such as plastic water bottles, plastic cups even plastic salad bowls and the like have a huge demand primarily because of its convenience. People who are always on the go prefer these plastic containers, which can be easily tossed in the trash after use. It makes them convenient because plastics seem to be the cheapest type of beverage container if we are to evaluate it on a short-term basis. Compared to any type of re-usable water containers, disposable plastics are the cheapest and most convenient container most of us rely on. Another t   
  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    

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