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Knowledge Base Articles

  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Increase Sales With Wholesale Specialties Advertising

    Are you looking for a different way to get your business noticed? There is revolution in the wholesale advertising industry that has taken over the most commonly used strategy of advertising. Conventional means of getting more attention for your products like news inserts, mailed flyers, radio, or even the Internet may no longer be enough to meet the increasing competition with other products. These days increasing competition require innovation and a different kind of strategy to inject your advertising campaign with a renewed edge over the competition. This new blend of promoting your products is called wholesale specialty advertising. Wholesale advertising specialties have developed into an expertise over the years for many companies. This strategy uses your brand logo, or simply your messaging and imprints it on various products that customers would typical purchase. Such typical consumer items can be as varied from the typical t-s   
  • What Choices are There for Promotional Products?

    Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business's name out to the public while giving them a useful product that will remind them of your business's name over and over. What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones. Writing instruments - Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients. Apparel - Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company's logo and information, and those who wear the promotional items become a walking billboard for   
  • Corporate Gifts And Promotional Items

    In the world of business, giving out gifts to clients, employees, business partners, and other business associates is vital and essential. The purpose of giving gifts is to thank loyal clients; attract new prospects; show appreciation to employees; and honor executives or managers. It depends, however, to whom gifts will be given to and the budget when choosing corporate gifts. Usually, corporate gifts are given during special occasions like Christmas party, company anniversary, employee recognition day, retirement, and etc. One can give corporate gift to someone who works in a different company. However before giving anything, one important thing to always keep in mind by the giver is the company policy on giving out gifts. Most companies (big or small) have policy when it comes to giving corporate gifts. Usually, it includes a dollar amount that they can only spend for a corporate present. And while a giver would want to stick with his own    
  • Promotional Water Bottles - Advertising That Goes Everywhere

    If you want your business to be noticed but do not have the budget for a big time advertising campaign, then promotional items are one of the best ways to get your business noticed, or to introduce a new product, promote a new service, motivate your employees and thank your customers. From pens to mugs, pewter items and umbrellas, notepads, t-shirts and water bottles--it is all used as marketing and promotional reasons for a company. Promotional water bottles have great advantages that make them suitable for creating hype and buzz on your products and business. One of the most common reasons for why custom water bottles are the most sought after promotional items is because it is oh-so affordable and won't break a company's budget. They are affordable and this is one important criteria you have to look into if you are looking to build buzz. While there are higher priced ones out there, you should go for cheaper types that really stretch your bu   

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