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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Putting An Extra "Oomph" To Your Promotional Items

    Promotional items serve you well especially when you have a business to run. There are many benefits that these items can give you. Among them are customer satisfaction, employee loyalty, increase employee productivity and so much more. However, if you want to gain those benefits, do them the best way you know how. Give promotional items that are out of the ordinary. First, let us categorize what exactly is an ordinary item given for promotional purposes? These can be the following such as coffee mugs, coasters, t-shirts, umbrellas, and practically anything else usually given as promotional items. What makes these items even more ordinary is the fact that you don't customize it. What is the point of promoting your business through these promotional items if it contains the manufacturer's name instead of your company name and logo? Second, is to address the issue on adding the extra needed oomph to your promotional items. You can start    
  • The Solution to Your Budget Constraints - Wholesale Keyrings

    Buying wholesale keyrings for your promotional campaign may be the solution to your budget constraints. A key ring is an item which you can find at a rate to suit any kind of promotional budget. Be they plastic or rubber inexpensive ones or the slightly expensive but still affordable metal and leather ones. These items can be bought in large quantities at a wholesale rate from manufacturers and suppliers on the internet. But a better idea would be to search for a wholesaler dealing in these gift items close to your locality. Then you can arrange for a personal meeting. These wholesalers are experts at recognising and identifying your requirement. Their advice and guidance can be very useful in deciding upon the exact wholesale keyrings which you should buy. They take into account various things like your budget, your product and brand image and your target customer base before suggesting the gift item most suitable for you. They also analyse wh   
  • Carabiner Keychains: Big Hit Promotional Items!

    "Load bearing" carabiners are commonly used in both the sailing and rock climbing industries. These "real" carabiners are made from aluminum rod or forged steel shaped around a spring loaded gate. Traditionally made in both D and oval shapes, today carabiners can be found in a variety of sizes and basic shapes. Their functionality stems from the gate mechanism which opens with pressure and springs closed when released allowing carabiners to hold and be attached to various objects. This article is concerned not with the load bearing variety of carabiners, but with the much smaller "replica" or "promotional" carabiners used primarily as keychains. Promotional carabiners are about 1/3 the size of "real" carabiners and are no load bearing and not for climbing. They function in a similar way to their load bearing cousins. By way of the spring loaded gate they can be easily clipped to most straps and loops creating a very convenient way to carry k   
  • Select A Style Of Promotional Pens That Fits With Your Service

    In recent years, many companies have aggressively started looking for ways to promote their businesses. They tend to spend huge amount of money on advertising and marketing campaigns. The crux is to spread the name of the business far and wide. And the strategy is to print names, contact details, and messages on every item that goes out of the company. So much that professionals are even looking for fresh new items with the message on, which can be distributed among people. And hence, came the idea of promotional gifts. Now, you can find a plethora of promotional items, ready to be customised and gifted to customers. You can find varieties of promotional pens that can be customised for your business. Promotional pens range widely in price. This makes it easy to find promotional pens that fit your business and your budget, and are considered the most appropriate gift for all types of customers. Till now, if you haven't decided what your budget is and what type of promotional pe   

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