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Knowledge Base Articles

  • Cheap Electronics From China, Can They Finally Stack Up Against Big Brand Offerings?

    The title 'Made In China' on an 'unbranded' electronic device five years ago would have been consigned to the bargain bin at Wal-Mart. Ah how times have changed. These days China plays such a big part in manufacturing that for some of the 'cutting edge' consumer electronics technologies it is the no-name brands that are leading the charge and the big name brands that are trying to play catch up. Take for example the fields of car DVD players, LED lighting, solar energy capture, MP4 watches, netbooks and watch phones. These are all areas where 'big name' brands hare struggling, or have not even entered. And there's a good chance that the Macbook Air, IPhone, Nokia N series or Nintendo Wii you plan on upgrading to came from a China factory. So what can home businesses do to cash in on this wholesale electronics revolution of cheap electronics coming out of China? The secret of reselling cheap electronics for   
  • Very Personalized Promotional Gifts

    While every company can organize marketing campaigns through traditional advertising methods, advertising through promotional gifts can bring very good results as well. It is possible to personalize the gifts to carry the logo or company name on each gift. Here are a few promotional gifts that can be easily personalized. Promotional T-Shirts Since T-Shirts are worn by almost everyone, these make very good promotional gifts. The large area of the T-Shirt lends itself well for printing promotional content like the company logo, name or any kind of slogan. Since T-Shirts are relatively cheap, they can be bought in bulk as wholesale promotional gifts. They come in a variety of colors and sizes which makes them ideal for distributing to a large variety of people. Traveler's Medical/Safety Kit Safety during travel is an important factor, and any gift that caters towards that goal would be highly appreciated and remembered by    
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s