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Knowledge Base Articles

  • Wholesale Mugs: Useful Marketing Tool

    The mugs were available in the world long before the coffee beans were produced. Surprised? Yes, it's true that people were familiar to the use of mugs in ancient times too. Now that coffee has become very popular beverage, there is a huge variety of coffee mugs available in the stores. Keeping people's fixation and passion towards coffee, many companies are now giving away custom mugs to people as their promotional products. With over fifty percent American population drinking coffee everyday, imagine how many people your wholesale mugs can reach in the shortest span of time. Is it possible to reach even half of that many people in one go with the help of any other source of advertising? No! Giving away the wholesale mugs as your promotional product can achieve that goal. Mugs are available in different shapes and colors. You can select one from vast variety available. There are many companies specializing in customizing various produ   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Promotional Keyrings - Affordable and Successful Promotional Gifts

    Do you know someone who doesn't use keys? Well, maybe you don't. Without a doubt, the majority of us possess a set of keys around - car keys, house keys and keys to lockers and safes. This goes to signify that keys are actually a fundamental piece of life and where exactly there are keys, we have a high demand for keyrings. Thus if you supervise a company and you have been in over your head seeking to think of a sensible advertising tool you can actually employ in promoting your company, a keyring just might be the most effective solution. The truth is, Promotional Keyrings are generally an affordable way out of your marketing challenges. To further make the keyrings exclusive, you might have them bespoke. Precisely why are personalised keyrings an intelligent alternative in relation to promotional products? As outlined earlier, keys have proven to be an important part of people's day-to-day lives. So if a set of keys are affixed to a keyring t   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Avoiding Some Common Mistakes Can Get Your Advertising Maximum Benefits Through Promotional Items

    Promotional Merchandises make sure that your company brand is visible to your target audience and prospects effectively. Promotional products are very helpful in brand building and brand recognition. Over the years, branding has evolved as one of the most popular concepts in the marketing world. Your company's brand is reflected by its name, logo and message onto some promotional item. Promotional items like mugs, polo shirts, ballpens, pencils, pens, markers, lip balms, candles provide you with an excellent opportunity for making your company brand globally visible and advertise it in an inexpensive way. ECO friendly promotional items, blankets, sports bottles, toiletry bags, beach balls, flags, magnets, torches, stickers, shoulder bags, vases, bowls, briefcases, business bags, flasks, gift sets, letter openers, luggage tags, purses, accidents kits, car accessories, computer accessories, flip flops, ice scrapers, pen knives, screwdriver sets,