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Knowledge Base Articles

  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • Mouse Pads - Inexpensive Promotion

    Everyone is looking for a way to inexpensively promote their business. In a slowly recovering economy, it is more important than ever to find ways to promote your business without emptying your bank account, but you also have to consider uniqueness. As such, you want to utilize a more unique tool, one that will take your customers and potential customers by surprise. Often the most useful promotion techniques are the least expensive. Generally, business owners will try to promote their business using expensive, high-volume techniques like commercials or billboards. What many business owners don't realize, however, is that potential customers tend to ignore such messages. They listen to their friends. If a potential customer sees a promotional item for your business in the hands of their friend, they are much more likely to visit your business than one they hear about on the radio. Read on for a very inexpensive promotion strategy, that will hel   
  • Promotional Items For a Comfortable Workplace

    The average employee spends at least 45 hours in his workstation. The office is basically his second home, a second life. One of the basic things the company can provide is a wholistic and comfortable workplace that allows him to fulfill the requirements of his job and still strike a balance between outside life and work. Here are some ideas for promotional items you can integrate in your employee motivation programs: Ensure that work stations are ergonomic. Easily, one of the major reasons for absenteeism is work-related injuries. Supply your employees with promotional items such as wrist pads, filters for their computer monitors, ergonomic keyboards, and back pillows. Educate your employees on proper posture at their desks so they do not get back or neck injuries. Get the entire team together to start the week right. Monday is the best time to plan what happens during the week and to update one another on what's on the other's plat   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea