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Knowledge Base Articles
How To Use Packaging To Promote Your BusinessWhat's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.
Types of WholesalersJobbers and Wholesale selling: Wholesale selling is the dispersion of productions in bulk quantity to resellers, who again sale the wares singly at advanced monetary values and the difference is the net income for the retailers. Wholesaling is a leading factor of today's business organization world and huge cargos and containers are sent containing bulk products from some continent to another. Resellers, on the other hand, from full about the globe, resale these wares after assembling and boxing individual patches.Families of Wholesaling and Jobbers With amount occur families. And like is with the wholesaling. Since wholesale selling is completed in such a wide measure in the earth, it is necessary to be classified on the ground of several views. They are as follows: 1) Inventory Location 2) Promotional Levels 3) Type of Wares: 4) Level of service. Stock List Localization: Wholesalers can be sorted on the
A Guide to Doing Business Face to Face in ChinaFirstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa
Getting Cheap Wholesale ProductsThe secret to the success of any retail business whether it's online or not is being able to buy wholesale merchandise at cheap prices and sell them at a marked up price. So as a retailer you have to focus your energies on finding cheap wholesale products, because if you do not only will you be able to make more profit at what ever price you charge but you will also have the edge over your competition. Finding cheap products is a hard task in itself. You will have to carry out extensive research on the types of products, the manufacturers , suppliers, importers, etc. and the more information you have the more chances you have of getting wholesale products cheap. Attending trade shows is a great way to buy cheap products because you can make business deals with suppliers, and usually after trade shows, exhibitors sell their products at give away prices. If you are buying your wholesale products from a supplier, distributor or wholesale
Promotional Lanyards Attract and Sustain AttentionWhen you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger