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Knowledge Base Articles

  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • Are Plastic Water Bottles Eco-Friendly? Frank and True Answer Here

    If you ask me, are plastic water bottles eco-friendly, the frank and simple answer is going to be - No. On the contrary they are extremely harmful for the environment. The irony is that though many of us claim to go "green" and say "no" to plastic bags, we still continue to use plastic bottles! The funny part here is that unlike plastic bags which are harmful for the environment alone, the plastic water bottles are actually hazardous not only for the environment but for the user's health too. This is shocking as well as alarming. Here is why I answered no to the question - are plastic water bottles eco-friendly: - Plastic has the property of leaching into the water and contaminating it. Phthalates and BPA are the harmful by-products generated from plastic and consuming water containing these can cause various health problems. - These plastic bottles are not recyclable. In fact not many of us take the due care of throwing them    
  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Promotional Coasters as Desktop Gifts

    Promotional coasters are great desktop articles. They can be used as effective promotional products also. The great advantage of the coasters is that they offer a considerable area on them to print the brand name. They are featured with flexible printing media. Thus the printed coasters prove to be one of the most cost effective promotional products. The promotional coasters offer great opportunity for the companies to display their creativity. They are available in a number of shapes and a large variety of materials. The most common types of coasters are made of thermal proof materials such as plastic and leather. They feature a number of colours too. Thus the coasters have become the preferred choice of promotional gifts for many companies. If you are looking for a collection of printed coasters, you can find them online. The huge collection of promotional articles online symbolises the success of the business brands all over the UK. All of t   
  • Mouse Pads - Inexpensive Promotion

    Everyone is looking for a way to inexpensively promote their business. In a slowly recovering economy, it is more important than ever to find ways to promote your business without emptying your bank account, but you also have to consider uniqueness. As such, you want to utilize a more unique tool, one that will take your customers and potential customers by surprise. Often the most useful promotion techniques are the least expensive. Generally, business owners will try to promote their business using expensive, high-volume techniques like commercials or billboards. What many business owners don't realize, however, is that potential customers tend to ignore such messages. They listen to their friends. If a potential customer sees a promotional item for your business in the hands of their friend, they are much more likely to visit your business than one they hear about on the radio. Read on for a very inexpensive promotion strategy, that will hel   

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