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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Clothing - An Affordable Strategy to Promote Your Company

    If you want a great return on your investment, you should put your money in promotional clothing items. This kind of marketing campaign is very popular to a lot of big or small businesses compared to other types of promotions. Printed clothing products like jackets, caps, sweatshirts, polo shirts or t-shirts are the common ones. These are accepted everywhere and they are perceived as premium items worldwide. In addition, they are simple to produce, yet cost-effective by nature. So when you are looking for corporate giveaways or gifts to your customers, you should consider different clothing items with your company logo or name printed on them. Don't think that these are highly expensive. In fact, you can even choose from a wide price range that will suit your budget. Convenient and Effective And if you compare this campaign to a typical broadcast or print advertisement, you would notice that it brings out more warmth    
  • Is Your Wholesale Dropshipping Company Able to Deliver to Any Customer Around the Globe?

    It has always been a constant goal for all online sellers to continuously aim at improving sales in order to create a bigger room for more profit. One effective way of doing this is by achieving an ability to cater to all markets from any part of the globe. With the internet and wholesale dropshipping as tools, it is now totally possible to do so and provide the products that the customers from all parts of the world are in search for. Even newbie sellers like yourself can easily do this if you know where to start. The internet has definitely bridged all types of distance and has made the world smaller in terms of completing across the border business transactions. With online selling via the internet, you are actually inviting the entire world to be your market. Of course, what you need is a wholesale dropshipping company to partner with so that you can deliver products right at the doorstep of any customer around the globe. You will be able t   
  • Ho, Ho, Ho! Christmas Promotional Goods

    Christmas is one of the best holidays to maximize your advertising needs. The season of giving will not only make you more generous when it comes to giving promotional goods but it will also make your recipients more grateful in receiving your gifts. However, it can also be a tough time for any advertiser. With the piles of gifts that a customer receives not only from other companies but also from family and friends, it would be hard for them to determine which one came from you. The trick here is making yours more noticeable than the rest. Here are some tips: 1. Keep it colourful. Make your package stand out. A lot of packages over the Christmas holidays are usually wrapped in red and green wrapping. So choose other colours such as bright blue, hot pink and even silvery white. Anything that will look different from the rest. If you can catch your customers attention with your gifts wrapping, you are halfway there. 2. Keep it    

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