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Knowledge Base Articles

  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • Custom Water Bottles Are the New Trend

    Water, our basic need and something that we are 60% composed of, can be used to fulfill the marketing purposes of our company. Water bottles are used in a very large proportion over the world and serve both the purpose of water availability and prevention. Marketers have found great opportunity in branding water bottle in order to promote their brands. Also, because of many colors and shapes available in poly carbonate bottles, water bottles have taken quite trendy shapes and designs. Therefore, water bottles serve the purpose of being the part of one's personality as it goes everywhere the person takes it to. By the time when we are exhausted, we require water to quench our thirst and the need this need is felt even more if we indulge our selves in sports or in the activities which demand arduous work. Therefore, we always require a can or a bottle which is filled with the liquid to quench our thirst. Marketers are always looking for    
  • The Advantages of Promotional Mouse Mats

    If you're looking for a promotional item for your company, why not try promotional mouse mats. Mouse mats make great gifts to employees, clients, and potential customers alike. There are a number of advantages to using promotional mouse mats to promote your company. Here are just a few of them: Price: Promotional mouse mats are quite inexpensive, especially when compared to how often your customers will actually keep and use them. Other, less expensive items may be your cup of tea, but often, these items are thrown away with the trash after only a day or two. In fact, some may never make it home from the conference or event. Promotional mouse mats are inexpensive enough to hand out, and they are an efficient use of the money in your advertising budget. Usability: Promotional mouse mats are, after all, practical. Most home own a computer, and mouse mats are needed for desktops. These items have to be replaced often because they simply because worn or    
  • Finding a Marketing Strategy - Promoting Your Business With Promotional Items

    What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price. When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following: Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when sear   
  • Which City is the Financial Center in China?

    There is a long time debate in China about the following question: Which city is the financial center in China? If you raised this question 10 years ago, the answer is definitely Hong Kong, but now Shanghai is catching up really fast, and Shenzhen, a city near Hong Kong, is grabbing more attention. Shanghai used to be the financial center of China for a long time. When I travelled to Shanghai I heard quite a lot people talking about the old Shanghai, they said the city used to be called the Eastern Paris in the early 20th century. That city became history when the Communist took power and shut down all stock activities. The old stock dealers were worried about their asset being captured by the government, they chose to leave Shanghai to Taiwan or to Hong Kong, which made this small city full of financial talent. Due to the immigrants coming to Hong Kong, the city developed really fast after the second world war, and made it become a am   

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