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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something   
  • Benefits of Custom Water Bottles

    Promotional water bottles offer a creative way of promoting company products and/or services because people will always appreciate useful gifts. Therefore, whether you have been in business for many years or just entering the market, water bottles can offer an effective avenue of getting out the word. The recipients will be able to remember the company for a long time, with many of them playing an important role of promoting the company wherever they go carrying them. Just like custom made tees, bottles can be carried and used all year round. When you giveaway well designed ones you can expect your promotional product to help you achieve your marketing goals, without exceeding your budget. · Social responsibility They make an appropriate gift item that can be used to increase your brand awareness. Furthermore, the bottles help you to play an important role in society by encouraging people to consume enough water, every day.    
  • Folders - One of the Best Promotional Gift Items

    It has been found that promotional gifts are very effective in enhancing the brand visibility of a particular company. But the choice of the promotional product matters a lot in making the campaign a success. The most important thing that you should take care while deciding for a promotional gift is the use of the product. You should always choose something which can be used several times a day so that it reminds of your company or product several times a day. One of the smartest promotional gift choices is the promotional conference folder. There are various benefits of gifting such folders as promotional gifts some of which include: The biggest benefit of gifting a conference folder or a personalized folder is that the product is useful for most people. This means that most of the people you gift the product will use it which automatically enhances the brand visibility of the company. Secondly the product is easily available and you    
  • Deliberate Customizable Water Bottles For Your Sporting Goods Business

    Biking and running are prevailing activities that men and women engage in to keep themselves physically fit. Regardless of the sports activity being engaged in, it is essential to maintain sufficient water level for ideal performance from the body. With this in mind, discharging promotional logo bottles to bikers and runners is a great way to pitch your sporting goods business. When considering using logo imprinted water bottles for bikers, your selection would be affected by certain factors. There are different varieties of bikers' water bottle but it is always decisive to deliberate the needs of the cyclist. Choose a product that is proper to the most common kinds of cages otherwise your investment will go to waste. An inappropriate water bottle will only be ignored by the client so you would end up dispensing more. The pattern of the cage should have a huge impact on where you will place your company logo. You need to confirm that i