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Knowledge Base Articles

  • Which Promotional Wholesale Materials Work Best?

    The idea of being able to buy promotional products wholesale is a pleasing proposition for many businesses because this system allows them to save a lot of money for their promotional run. Moreover, because of the large quantities that can be bought, it is much easier to saturate the market with promotional gifts bearing the identity of the company. In this way, the business will become a household term easily. So which of the many Promotional Wholesale materials work best for a particular type of business? The answer may be found by studying the advantages and disadvantages of using any of the following common promotional materials. Clothing products are the most popular used in promotions then and now. This set includes corporate clothing, corporate shirts, polo T-shirts, jackets, and even other products made from fabric such as shorts, caps, towels, and even socks. This group of products is good for companies seeking    
  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea   
  • Very Personalized Promotional Gifts

    While every company can organize marketing campaigns through traditional advertising methods, advertising through promotional gifts can bring very good results as well. It is possible to personalize the gifts to carry the logo or company name on each gift. Here are a few promotional gifts that can be easily personalized. Promotional T-Shirts Since T-Shirts are worn by almost everyone, these make very good promotional gifts. The large area of the T-Shirt lends itself well for printing promotional content like the company logo, name or any kind of slogan. Since T-Shirts are relatively cheap, they can be bought in bulk as wholesale promotional gifts. They come in a variety of colors and sizes which makes them ideal for distributing to a large variety of people. Traveler's Medical/Safety Kit Safety during travel is an important factor, and any gift that caters towards that goal would be highly appreciated and remembered by    
  • About Chinese Wholesalers

    If you are looking for great deals on wholesale products, buying through a Chinese wholesaler may be a good idea. You may find wonderful items such as furniture, office equipment and clothing. Many wholesale suppliers may send you samples of items in which you may be interested. Their items should comply with safety standards and ensure that certifications are available from them if needed. Many Chinese wholesalers accept payments using popular payment processors to guarantee that your payments are convenient and secure. Significance     Using a Chinese wholesaler can save you a lot of money. If you shop at department stores, you will pay almost double for the same item that you can get directly from the manufacturer. The shipping rates may be higher than normal, since the items are being shipped from China, but the total cost is still less than that offered by local merchants. Considerations     Be sure that the who   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   

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