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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Broadcast Your Message With Self Promotional Products

    Who needs self promotional products? Anyone that is selling or promoting anything. What most self-promoters need is a way to keep their name and contact info in front of their prospects or "suspects"; in short they need a message that keeps on messaging. We all have received promotions in the mail, by visiting salesfolk or at trade shows. At most trade shows, some businesses even give out custom bags so attendees have a place to put all their promo stuff; a promo bag to hold all those promo handouts. Why do businesses bother with promotional materials? The simple reason is they work by spreading messages, themes and images and keeping those messages in front of those that have been targeted. Let's say you are a plumber that gives out magnetic business cards so folks can stick them on their refrigerators. Most plumbers have their business name and contact info on their trucks. A self promotional plumber may also have his magnetic business cards stuck on    
  • How To Select The Right Promotional Product

    Every business wants to enjoy the high position in the business arena. They should have the highest number of sales, huge profit margin, the best resources, and the dependable employees. All these factors contribute to make your business a hit. Apart from these factors, there is one more factor which plays a crucial role and that is promotional product. Promotional products should be effectively used to build business strategies, consolidating business identity, reinforcing your corporate message, and boosting sales promotions. You can achieve all these activities easily by using promotional products. There are innumerable promotional products available in the market but you have to be careful while selecting the best one from the lot Promotional products should be selected according to your business genre and needs. If you are into leather business, then gifting promotional umbrella won't be a wise decision, instead gift promotional pen in a leather case. By this recipients w   
  • Wholesale Merchandise - How to Buy Wholesale Products?

    Retail business success greatly depends on offering the right product, right price, and also right time. Therefore, it is significant to the accomplishment of your business to be able to locate the greatest sources for those products. As soon as you know what products you would like to promote, it's time to discover places to obtain wholesale products. Before you obtain wholesale products for your warehouse, try to visit a competitor or a store advertising a product line like to what you intend to promote. Browse the store's product selection, making a mental note of the brands they have in stock. What products seem to be selling well? Which items are in the clearance bin? If you visit a related supply too far away to be a competitor, that retailer may be willing to share with you the source of his wholesale merchandise. The internet is a very valuable part of our lives, and it is equally valuable for your business. Trade your products   
  • How Promotional Mugs Deliver Results With Low Costs

    Are you looking for an excellent means of promoting your business and branding it relatively easily and effectively? If so then you really do want to look towards having a promotional mug produced. Giving away mugs promoting your business can prove to be a very simple marketing strategy that never fails to deliver on success. In prior generations, producing promotional mugs was not easy. Today, computer generated images can easily create pictures and slogans which can be added to the mug's surface. This is an incredibly inexpensive process which makes it perfect for those wishing to expand awareness of their business without having to invest a significant amount of money in traditional marketing strategies. For some, it is just not very feasible to purchase billboards or print ads. With effective promotional mug giveaways, you won't need to make such costly investments. Did you know that mugs can be purchased wholesale? This can furthe